This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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ArangoDB effectively frames the problem by highlighting the operational complexity and high total cost of ownership (TCO) that companies face with large database stacks. They correctly identify the core pain points of managing unstructured data at scale, which immediately resonates with a technically savvy investor audience. This approach establishes a clear, expensive problem that their solution is built to solve.
Our Tip: Frame the problem around tangible business costs like operational complexity and total cost of ownership to make the pain point concrete for investors.
The deck presents its native multi-model database as a direct and elegant solution to the previously stated problem of a complex, costly tech stack. By emphasizing the ability to combine data models in a single engine, they clearly articulate their unique value proposition of simplification and flexibility. This positions ArangoDB not just as another database, but as a strategic platform for future-proofing data architecture.
Our Tip: Clearly connect your solution directly to the pain points you established, showing how it uniquely simplifies complexity or reduces costs.
ArangoDB positions itself smartly as a leader in the multi-model space, creating a category where it can dominate rather than fighting head-on with single-model giants. This strategy works because it reframes the competitive landscape around flexibility, a key differentiator that addresses modern data challenges. They avoid the common mistake of saying "we have no competition" and instead define a new battleground.
Our Tip: Instead of just listing competitors, define a new market category where your unique strengths position you as the clear leader.
The deck uses a powerful combination of metrics and logos to build credibility and demonstrate market validation. Highlighting $7.2 million in funding, over 6,100 GitHub Stargazers, and partnerships with giants like Barclays and NASA serves as undeniable social proof. This blend of community adoption, enterprise validation, and investor backing tells a compelling story of momentum.
Our Tip: Combine quantitative metrics like user growth with qualitative social proof like enterprise customer logos to create a powerful and convincing traction narrative.
ArangoDB's success lies in framing the entire story, from the problem to the competitive landscape, in a way that makes them the inevitable winner. They define the problem around concrete business costs and create a new market category where they are the undisputed leader. To apply this, proactively define the battleground where your unique strengths position you as the only logical solution for investors.
The deck creates a powerful sense of momentum by blending different types of validation into a single, cohesive narrative. They combine hard numbers like funding and community growth with the undeniable social proof of enterprise customers like Barclays and NASA. Use this strategy to build irrefutable credibility by layering quantitative metrics with qualitative validation to prove your market traction from every angle.
