This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Intercom effectively frames the problem by focusing on the struggle SaaS providers face in building meaningful customer relationships, a core driver of loyalty and profit. They articulate specific pain points like complex tools and ineffective email campaigns, making the issue tangible for their target audience. This approach successfully connects a technical problem to a relatable, emotional business need, which is crucial for investor buy-in.
Our Tip: Frame the problem not just as a technical gap but as a significant business pain that directly impacts revenue and customer loyalty.
Intercom presents its solution as a comprehensive platform that directly counters the identified problems of complexity and poor engagement. Their value proposition is clear: an integrated customer communication and relationship management tool built specifically for SaaS businesses. This tight alignment between the stated problem and the proposed solution demonstrates a deep understanding of the market's needs.
Our Tip: Present your solution as the direct antidote to the specific pains you outlined, showing a clear cause-and-effect relationship.
Intercom validates its market by citing a specific $21 billion opportunity for SaaS providers, giving investors a concrete figure to anchor on. They strategically reference a larger $93 billion market to signal massive growth potential beyond their initial niche. This two-tiered approach shows both focus and ambition, which is a compelling combination for investors.
Our Tip: Define your immediate, addressable market with a specific number, then gesture toward the larger total market to showcase long-term vision and scale.
The team slide effectively builds credibility by presenting a balanced leadership team with clearly defined, complementary roles. Highlighting their shared history of running a successful software design consultancy serves as powerful proof of their ability to work together and execute. This prior experience directly maps to the skills needed to build Intercom, assuring investors that the team is a perfect fit for the mission.
Our Tip: Showcase not just individual expertise but also how the team's collective past experience directly de-risks the execution of your current venture.
Intercom's deck succeeds because every slide logically builds on the last, creating a tight, compelling story from problem to team. They connect the customer's pain directly to their solution, which then justifies the market size, and is finally validated by the team's unique experience. In your deck, ensure each slide answers a question raised by the previous one, weaving a narrative that makes your venture feel inevitable.
Intercom's pitch systematically dismantles investor risk by providing concrete evidence at every stage. They use specific market data, a team with a proven track record, and a clear problem-solution fit to build a case that their venture is a calculated bet, not a blind gamble. For each slide in your deck, ask yourself "What is the biggest risk here?" and then add the specific data point or team experience that directly addresses it.
