This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Babylist effectively frames the problem around the emotional state of expectant parents: feeling “overwhelmed” by choices. This approach immediately builds an emotional connection and makes the problem relatable to anyone who has gone through the experience. By focusing on the user's pain rather than just market gaps, they make a stronger case for their solution's necessity.
Our Tip: Frame the problem slide around a single, powerful emotion your target customer feels to make the pain point tangible and memorable for investors.
The deck clearly presents the solution as a “user-friendly platform” that directly addresses the previously stated pain point of being overwhelmed. Babylist's unique value proposition is its multi-retailer functionality, which is a powerful differentiator against incumbent single-store registries. This immediately establishes a clear competitive advantage and shows a deep understanding of user needs for flexibility.
Our Tip: Clearly state how your solution is fundamentally different and better than existing alternatives in one simple sentence.
Babylist uses a powerful form of social proof by highlighting that $110K of their $500K seed round is already committed. This serves as validation from other investors, creating FOMO (fear of missing out) and reducing the perceived risk for new investors. While specific user metrics are absent, this financial commitment signals strong early confidence in the business.
Our Tip: Showcase any committed capital early in your fundraise as it is the most compelling form of validation for prospective investors.
The deck centers the team slide on founder and CEO Natalie Gordon, which is a smart move for an early-stage company where investors are betting on the founder's vision. Her credibility is tied to her entrepreneurial background, positioning her as the right person to solve this specific problem. This focus on the founder's story and drive is often more compelling than a list of team members with generic corporate experience.
Our Tip: On your team slide, tell the story of why the founder is uniquely equipped and obsessed with solving this specific problem.
The Babylist deck excels by telling one simple story: overwhelmed parents need a single, flexible registry, and Babylist provides it. Each slide, from the emotional problem statement to the founder-focused team slide, reinforces this core narrative without distraction. To apply this, ensure every element of your deck serves your central thesis, creating a logical flow that makes your conclusion feel inevitable to investors.
Babylist masterfully reduces perceived risk by using committed capital as powerful social proof, creating investor FOMO. They further de-risk the bet by centering the team slide on the founder's unique qualifications, answering the crucial "why you?" question. Proactively address investor concerns on each slide by showcasing validation, demonstrating founder-market fit, and proving you understand their psychology.
