This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Ring clearly articulates the problem by focusing on tangible fears like package theft and the limitations of traditional doorbells. This approach creates an immediate emotional connection with homeowners who have experienced these security concerns. By framing the problem around a lack of real-time monitoring, they effectively set the stage for their tech-based solution.
Our Tip: Frame the problem using relatable, emotional scenarios to make investors feel the urgency and magnitude of the pain point you are solving.
The pitch deck presents a straightforward solution: a smart doorbell that lets users see, hear, and speak to visitors from anywhere. Their value proposition is strong because it directly addresses the stated problems with a seamless, app-integrated experience. By highlighting features like HD video and motion detection, they differentiate from simple security systems and emphasize user control.
Our Tip: Clearly connect every feature of your solution back to a specific pain point to demonstrate an undeniable problem-solution fit.
Ring's business model is powerful because it combines two distinct revenue streams: direct product sales and recurring subscription plans. This hybrid approach immediately signals multiple avenues for growth and a higher customer lifetime value to investors. The model is clear and demonstrates a scalable strategy, moving beyond a one-time hardware sale to long-term service revenue.
Our Tip: Present a multi-faceted revenue model that includes both upfront sales and recurring revenue to show investors a clear path to long-term profitability.
The deck effectively uses traction to validate its business model and market demand, citing millions of devices sold and significant user growth. This data serves as powerful social proof, reducing perceived risk for potential investors. By also mentioning partnerships with major retailers, they demonstrate market acceptance and a viable channel for scaling sales.
Our Tip: Showcase specific, hard numbers for sales, user growth, or key partnerships to provide concrete evidence that your business is already succeeding.
Ring's pitch deck excels by creating a powerful narrative that directly links a relatable problem, like package theft, to a specific solution. Every feature, from HD video to motion alerts, is presented as a direct answer to a stated pain point, leaving no doubt about the product's value. To apply this, map every one of your features back to a specific customer problem to build an undeniable case for your solution's necessity.
The deck de-risks the investment by combining a strong hybrid business model—product sales and subscriptions—with undeniable proof of traction. By showcasing millions of units sold and major retail partnerships, Ring validates its market demand and demonstrates a clear path to scale. Show investors you have a viable business, not just an idea, by presenting a clear revenue model alongside concrete metrics that prove it works.
