This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Blue Studios immediately establishes a massive vision with its tagline, "Teach a billion kids STEM skills." This ambitious goal is designed to capture investor attention by framing the opportunity on a global scale. The simplicity of the company name and the directness of the tagline create a memorable and powerful first impression.
Our Tip: Your tagline should communicate your grand vision in a single, memorable phrase to immediately signal a massive market opportunity to investors.
The deck effectively frames the problem by identifying a clear gap in STEM education, focusing on the lack of access and engaging experiences for children. This approach connects with a widely understood societal need, making the problem feel both urgent and significant. By highlighting the need for scalable solutions, they set the stage perfectly for their tech-based product.
Our Tip: Ground your problem in a relatable, widely acknowledged pain point to make the market need feel self-evident to investors.
Blue Studios presents its mobile e-learning platform as a direct and logical answer to the previously stated problem. The value proposition is clear: an accessible, engaging, and subscription-based STEM education platform. The emphasis on a subscription model over one-time purchases effectively communicates a plan for sustainable, recurring revenue.
Our Tip: Clearly demonstrate how your solution directly solves the specific problem you outlined, ensuring the value proposition is both compelling and easy to grasp.
The deck validates the opportunity by citing a $4 billion mobile e-learning market with a strong 31% CAGR. This data-driven approach immediately signals a large and rapidly growing space, which is exactly what investors look for. By defining the target market as children and their parents, they present a clear and addressable customer segment.
Our Tip: Use credible, third-party market data with strong growth indicators to prove that you are targeting a large and expanding market, not just a niche.
Blue Studios masterfully connects its massive vision to a tangible problem and a clear solution, creating a compelling story for investors. You should build a similar narrative thread, ensuring your grand ambition is grounded by a real-world problem that your product directly solves. This makes your entire pitch feel logical and inevitable.
The deck pairs a large, growing market with a simple, recurring revenue model, which immediately answers the investor's question of "how big is this and how do you make money?" Support your vision with credible market data and present a straightforward business model to de-risk the opportunity in investors' minds. This shows you have not only a great idea but also a viable plan to execute it.
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