This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
The pitch deck immediately grounds the problem in a shocking, specific statistic: 660,000 US drivers are distracted by their phones every second. This approach effectively frames the issue not as a minor inconvenience but as a widespread, life-threatening crisis. By focusing on the sheer scale and danger, Fingertips Lab creates an immediate sense of urgency for their solution.
Our Tip: Start your problem slide with a single, powerful, and easily verifiable statistic to grab investor attention and establish the magnitude of the market need.
While the deck doesn't detail the solution's mechanics, it powerfully validates its value through external proof points. Highlighting the 2017 CES Innovation Award immediately establishes technical credibility and industry recognition. This strategy shifts the focus from features to proven market acceptance, which is often more persuasive to early-stage investors.
Our Tip: Instead of just listing product features, showcase third-party validation like awards or major press mentions to prove your solution has objective merit.
The team slide builds credibility by associating key members with proven success, specifically noting CEO PK Mishra as a “pioneer of the Lean Startup Movement.” This signals to investors that the leadership understands how to build and scale a company efficiently, reducing execution risk. The inclusion of a CTO and Chief Scientist also highlights the team's deep technical expertise.
Our Tip: Connect each core team member to a specific, relevant accomplishment or area of expertise that directly de-risks the venture for an investor.
Fingertips Lab presents its traction with impressive clarity, stating $160K in pre-orders within just one month. This figure serves as powerful validation that customers are willing to pay for the solution before it even ships. They strengthen this point by showing impressive capital efficiency, spending only $20 for every $100 in pre-orders.
Our Tip: Frame your traction not just by the total revenue or users, but by the velocity of growth and the efficiency of your customer acquisition cost.
The Fingertips Lab deck consistently uses external proof to build credibility and de-risk the venture for investors. Instead of just describing their technology, they showcase a CES Innovation Award, and rather than projecting future sales, they present $160K in actual pre-orders. Apply this by focusing on securing and highlighting third-party validation like awards, press mentions, or early customer commitments to prove your concept has objective, real-world merit.
This pitch deck demonstrates the power of focusing each slide on a single, unforgettable data point. From the 660,000 distracted drivers on the problem slide to the $160K in pre-orders on the traction slide, each key section is anchored by one powerful number. To make your deck more memorable, identify the single most important metric for each slide and build your narrative around it, cutting out secondary details that dilute the core message.
