This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Bohemian Guitars frames the problem as a “lack of emotional connection” with guitar brands, a sophisticated approach that targets a lifestyle need rather than a functional gap. This strategy works because it elevates the purchase from a simple transaction to an act of self-expression, creating a narrative that resonates with creative consumers. For investors, this signals an opportunity to build a brand with a strong, defensible emotional moat.
Our Tip: Frame the problem in emotional terms that investors can understand, showing you grasp the user's "why" beyond just the functional need.
The solution, a “Build-a-Boho” customization program, is a direct and compelling answer to the problem of emotional disconnect. By allowing musicians to design their own instrument, the value proposition becomes personal identity and style, not just a list of product features. This clear solution-problem fit demonstrates a deep understanding of their customer’s core desires for individuality.
Our Tip: Clearly demonstrate how your solution directly solves the specific emotional and functional problems you have already established.
The deck presents compelling traction with a $300K run rate, impressive 70% margins, and $350K in back orders. These metrics serve as powerful validation, proving not just market demand but also a profitable business model and significant operational momentum. The backlog is particularly effective as it proves demand while simultaneously justifying the need for investment capital to scale production.
Our Tip: Lead with your most impressive metric, like revenue or margins, to immediately establish credibility and prove your business is more than just an idea.
The team slide uses creative titles like “Mad Genius” and “CEO” to introduce the founders, Shaun and Adam Lee. This choice of words showcases the brand's personality and hints at a complementary founder dynamic: a creative visionary paired with a business-focused leader. While unconventional, this approach makes the slide more memorable and aligns perfectly with the brand’s artistic identity.
Our Tip: Ensure your team slide not only lists roles but also tells a story about why your specific team is uniquely equipped to win.
Bohemian Guitars masterfully weaves a single story through their entire deck, from the emotional problem statement to the creative team titles. This consistency makes the brand feel authentic and the vision clear, which helps investors build conviction. Ensure every slide in your deck—problem, solution, team, and design—reinforces the same core message about your brand's identity and purpose.
The deck excels by pairing a compelling emotional narrative about self-expression with undeniable financial traction like a $300K run rate and 70% margins. This dual approach appeals to both the heart and the head, making the investment feel both inspiring and logically sound. Hook investors with your "why" and your vision, but immediately validate it with your strongest metrics to prove your business is not just a dream.
