This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Canva effectively frames the problem by targeting three distinct pain points: the complexity, cost, and collaboration challenges of traditional design software. This multi-pronged approach broadens their appeal, showing investors a large, underserved market of non-designers. By focusing on accessibility issues, they create an emotional connection with anyone who has struggled with complicated design tools.
Our Tip: Frame the problem not just as a market gap, but as a tangible frustration experienced by a specific user group to make the need for your solution feel urgent and undeniable.
The pitch deck presents the solution as a direct and clear answer to the stated problems, highlighting ease of use, collaboration, and an affordable micropayment model. Canva's value proposition is powerful because it does not just offer a cheaper alternative; it redefines the entire design process for a new audience. Notice how they position features like "One-Click Access to Pro Tools" as direct benefits, making the value immediately obvious to investors.
Our Tip: Clearly connect each part of your solution back to a specific pain point you introduced earlier to demonstrate a perfect problem-solution fit.
Canva’s business model is compelling because it combines two distinct revenue streams: micropayments for digital assets and a percentage from printing services. This dual approach shows investors multiple paths to monetization and reduces reliance on a single income source. The micropayment strategy is particularly smart, as it lowers the barrier to entry for users and aligns with the platform's core value of affordability.
Our Tip: Present a diversified revenue model that shows investors you have multiple ways to generate income and de-risk the business.
The deck's traction slide is powerful due to its use of a hard metric: over 3 million users. This number serves as undeniable validation that a significant market exists and that Canva's solution resonates with it. By also mentioning partnerships with printers and stock image providers, they add another layer of social proof, demonstrating that established players in the industry are buying into their vision.
Our Tip: Lead with your single most impressive traction metric to immediately establish credibility and prove market demand.
Canva’s deck is a masterclass in storytelling, with every slide reinforcing the core message of making design simple and accessible. From the problem of complex software to the solution of a user-friendly platform, the narrative is consistent and easy for investors to follow. Your deck should tell one clear story, ensuring every data point and design choice supports your central theme.
The pitch deck methodically addresses potential investor concerns, moving from a relatable problem to a validated solution with impressive traction. By presenting a diversified business model and clear use of funds, Canva builds a compelling case that their venture is a calculated risk, not a blind bet. Structure your pitch to anticipate and answer investor questions before they are even asked, turning skepticism into confidence.
