This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Fincheck's cover slide is direct, pairing the company name with the tagline "Automated Financial Bot - Alleviate the Pain". This approach clearly states the product category, but the tagline is more functional than inspirational, focusing on the "how" (a bot) instead of a powerful "what" for the user. A more benefit-driven tagline would create a stronger first impression and make the company's purpose more memorable for investors.
Our Tip: Create a tagline that quantifies the core user benefit or evokes a specific, desirable feeling to make your value proposition instantly clear and memorable.
Fincheck clearly articulates the problem by focusing on the universal pain points of managing personal finances: it is time-consuming and overly complex. This strategy is effective because it grounds the pitch in a relatable, widespread frustration, immediately establishing the market's need. Presenting a problem that many investors have likely experienced themselves builds instant empathy and primes them to be receptive to the solution.
Our Tip: Validate the problem with a key statistic or a short, powerful user story to demonstrate its scale and severity to investors.
The pitch presents a clear solution: an AI-driven platform that automates expense tracking, directly solving the previously stated problem. Fincheck's value proposition hinges on a massive claim of saving 2.5 billion hours annually, which effectively communicates ambition and scale. However, this large, aggregate number can feel abstract; a more relatable per-user metric might make the benefit more tangible and believable for an investor.
Our Tip: Clearly state the solution's benefit for a single user first (e.g., "saves the average user 10 hours per month") before presenting the total addressable market impact.
Fincheck validates its opportunity by citing a massive $61 billion market, a number large enough to signal venture-scale potential to investors. The analysis uses the time-savings claim as evidence of market need, which connects the problem to the opportunity size. While the large number is attention-grabbing, the pitch would be stronger with a bottom-up analysis showing how they calculated that figure and what specific segment they will capture first.
Our Tip: Justify your market size with a bottom-up calculation (number of target users multiplied by price) to demonstrate a clear path to capturing a specific market segment.
Fincheck effectively uses large numbers like a $61 billion market and 2.5 billion hours saved to signal venture-scale ambition. However, these macro figures can feel abstract and lack credibility without a clear, bottom-up justification. To make your claims believable, always pair a large total addressable market or impact number with a tangible, per-user metric that an investor can easily grasp.
The deck's strongest moment is its problem slide, which frames financial management as a universal and relatable frustration. This human-centric focus gets lost in the tagline and value proposition, which prioritize functional descriptions over tangible user benefits. Ensure your narrative remains grounded by starting with a benefit-driven tagline and translating every data point back to how it improves a single user's life.
