This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Chatter Research clearly articulates that businesses struggle to understand customers due to a lack of real-time data. This approach immediately establishes a relatable and significant business challenge, framing the problem not just as a data gap but as a source of missed opportunities. By focusing on the difficulty of turning feedback into action, they connect directly with a common enterprise frustration, making the need for a solution feel urgent.
Our Tip: Frame the problem around the financial or operational consequences of inaction to create a sense of urgency for investors.
They present a comprehensive SaaS platform as the solution and quantify its value with an "8X return on investment" and "90% satisfaction rate." This strategy works because it moves beyond just listing features and instead focuses on tangible, impressive outcomes that directly address the previously stated problem. Highlighting a specific ROI figure is a powerful way to communicate the solution's financial impact and de-risk the investment in an investor's mind.
Our Tip: Always translate your solution's features into quantifiable benefits and specific ROI to prove its value proposition immediately.
The deck validates the opportunity by citing a $44 billion annual market for customer intelligence while targeting large enterprises. This immediately signals a massive total addressable market, which is exactly what investors are looking for to justify a venture-scale return. By defining their target as large enterprises, they create a clear picture of their ideal customer profile and potential for large contract values.
Our Tip: Present a large Total Addressable Market (TAM) to show the scale of the opportunity, but also define a specific, reachable initial market to demonstrate a focused strategy.
The deck prominently features founder Simon Foster's track record, including a $100 million exit and $200 million in revenue experience. This is a masterclass in building credibility, as investors often bet on the jockey, not just the horse. Highlighting a previous successful exit and significant revenue generation serves as powerful validation that the leadership knows how to build and scale a company, drastically reducing perceived execution risk.
Our Tip: Lead with your team's most impressive and relevant accomplishment, such as a prior exit or major revenue milestone, to build instant credibility.
The Chatter Research deck excels by treating every slide as an opportunity to reduce perceived investor risk. From the founder's $100 million exit de-risking execution to the 8X ROI de-risking the product's value, the narrative is built on a foundation of proof. Review your own deck slide-by-slide and ask: "What question am I answering, and how does my answer make this a safer bet?"
This deck consistently speaks the language of investors by connecting every point back to a financial outcome. The problem isn't just a "gap," it's a source of missed revenue, and the solution isn't just a platform, it delivers a specific ROI. Audit your pitch to ensure you translate features into benefits and benefits into dollars, making the financial upside impossible to ignore.
