This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Homebot immediately quantifies the problem with a massive number: $100 billion lost annually by homeowners. This large, specific figure grabs investor attention and establishes a significant market need. They then connect this financial loss to a behavioral issue, noting that 80% of homeowners forget their broker's name, which effectively frames the problem as a lack of ongoing guidance.
Our Tip: Start your problem slide with a single, shocking statistic to quantify the pain and make investors immediately understand the scale of the opportunity.
The pitch deck presents Homebot as a personalized financial platform, directly addressing the previously stated problem of poor mortgage management. Its value proposition is centered on ongoing engagement and education, which smartly differentiates it from transactional mortgage services. By focusing on empowering users to make better financial decisions about refinancing and payments, the solution feels both necessary and valuable.
Our Tip: Clearly frame your solution not just by its features, but by how it creates continuous, long-term value for the user, differentiating you from one-off competitors.
Homebot provides concrete traction metrics that serve as powerful validation for its business model. Showcasing $15,000 in monthly recurring revenue (MRR) and a user base of 25,000 homeowners proves product-market fit and a clear path to monetization. Mentioning partnerships with mortgage brokers adds another layer of credibility and demonstrates a viable customer acquisition channel.
Our Tip: Display your most impressive traction metric, like MRR or user growth, as the headline number on your slide to immediately prove your business is viable.
The team slide is a major asset, highlighting CEO Ernie Graham's 50 years of experience and the team's track record of successful startups and IPOs. This level of experience immediately de-risks the investment in the eyes of investors, as it signals that the leadership has navigated the startup journey before. Including key personnel from companies like realtor.com further solidifies their industry-specific expertise and credibility.
Our Tip: For each key team member, highlight one specific, impressive accomplishment or past success that is directly relevant to the new venture's challenges.
Homebot’s deck excels because it tells a single, compelling story, not just a series of facts. It connects a $100 billion problem directly to a solution focused on ongoing engagement, making the business case feel logical and inevitable. Structure your deck as a narrative where each slide builds on the last, leading investors to a clear and convincing conclusion.
Notice how Homebot systematically reduces perceived risk at every turn. They use hard numbers for the market size, $15,000 in MRR for traction, and a team with past IPOs to prove execution capability. Instead of making vague promises, anchor every major claim in your deck to undeniable proof points that build investor confidence.
