This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Contactually effectively frames the problem by quantifying its impact, stating that 85% of business in professional services comes from referrals. They connect this market reality to the user's struggle to maintain relationships, creating a clear and relatable pain point for investors. This approach immediately establishes a large, monetizable problem rooted in existing professional behavior.
Our Tip: Ground your problem in a quantifiable market behavior and then connect it directly to a specific, emotional pain point your target user experiences daily.
The solution directly addresses the stated problem by focusing on engagement and follow-ups, which is a strong problem-solution fit. They powerfully validate their value proposition with a concrete metric: a 34% increase in referrals for active users. This shifts the conversation from features to tangible business outcomes, which is exactly what investors want to see.
Our Tip: Translate your solution's features into quantifiable, desirable business outcomes for your customer to create a compelling value proposition.
Contactually presents a compelling case by combining hard metrics with capital validation, showing they have already raised $3.5 million. The most powerful proof is the user outcome data, specifically the 97% increase in network engagement, which serves as direct validation for the product's core promise. This combination of funding and user success signals to investors that both the market and other financiers believe in the vision.
Our Tip: Showcase traction not just as user growth, but as proof that your product delivers on its core value proposition with measurable results.
The pitch deck clearly outlines a healthy subscription model by presenting a strong LTV to CAC ratio ($1,247 LTV vs. $140 CAC). This demonstrates efficient customer acquisition and a profitable unit economic structure from the outset. Mentioning the $508 ACV with an upsell path to enterprise shows investors both immediate revenue and a clear strategy for future growth.
Our Tip: Present your unit economics with a clear LTV to CAC ratio to immediately prove your business model is sustainable and scalable.
Build your deck around a single, logical story where each slide reinforces the last. Contactually connects the problem of missed referrals directly to their solution, then validates it with traction metrics showing users gain more referrals. Ensure your traction metrics directly prove the value proposition you established in your solution slide to create an undeniable case for investment.
Shift your focus from product features to the tangible business results that investors actually fund. Contactually proves its value with a 34% increase in referrals and a healthy LTV to CAC ratio, not by listing CRM tools. Always answer the investor's "so what?" by connecting every claim back to a hard metric like revenue, user growth, or efficiency.
