This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Contrarian Ventures clearly articulates its solution as more than just capital, offering a support system including marketing, PR, and M&A assistance. Their value proposition is powerfully differentiated through claims of top decile performance and a best-in-class community platform. This combination effectively frames their fund not just as a financial instrument but as a strategic partner for climate tech founders, which is a compelling angle for LPs looking for both returns and impact.
Our Tip: Frame your solution not just by what you provide, but by the unique, high-value outcomes you deliver that competitors cannot easily replicate.
The deck uses hard metrics to build immediate credibility, highlighting 21 investments and a network of over 85 co-investors. The most critical piece of social proof is the claim of top decile returns in their first fund, which directly addresses the primary concern of any LP: performance. This data serves as powerful validation of their investment thesis and the team's ability to execute.
Our Tip: Showcase traction with specific, quantifiable metrics that directly validate your core business claims and de-risk the investment for your audience.
The business model is standard for a VC firm, generating revenue through equity stakes and returns via exits like acquisitions or IPOs. While the model itself is not unique, its effectiveness is implied by the previously mentioned top decile returns. The deck successfully connects the "how we make money" to the "how we've successfully made money," which is what investors need to see.
Our Tip: Clearly explain your revenue mechanics and, if possible, connect them to past performance to prove the model's viability.
Contrarian Ventures presents a clear and specific ask: a EUR 75 million fund with a EUR 100 million cap. They detail the use of funds with a 4-year investment period and a 50% reserve ratio for follow-on investments, demonstrating a disciplined and strategic approach to capital allocation. This level of detail signals operational readiness and a well-defined strategy, building confidence with potential LPs.
Our Tip: Present your funding ask with precise figures for the fund size, investment period, and reserve strategy to show investors you have a clear and deliberate plan.
Contrarian Ventures uses specific metrics like “top decile returns” and a “EUR 75 million” ask to build immediate trust. This specificity transforms abstract claims into tangible proof, directly addressing investor concerns about performance and strategy. You should anchor your own pitch in verifiable numbers and clear operational details to demonstrate both competence and transparency.
While their business model is a standard VC structure, they differentiate by emphasizing their “best-in-class community platform” and hands-on support system. This strategy positions them not just as a source of capital but as an indispensable strategic partner, which is a more powerful draw for both founders and LPs. Identify what you offer beyond your core product or service—be it community, expertise, or unique support—and make it a central part of your value proposition.
