This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Cuponomia clearly frames the problem around the consumer's struggle to find reliable coupons and the growing need for savings in Brazil. They connect this individual pain point to a larger market trend: the growth of e-commerce in the country. This approach effectively establishes both a relatable user need and a significant market opportunity for investors.
Our Tip: Ground your problem slide in both a specific user struggle and a broader, undeniable market trend to show investors the "why now."
The pitch deck presents a straightforward solution: a user-friendly platform aggregating deals specifically for the Brazilian market. Their value proposition is rooted in this local focus, offering a comprehensive and relevant database that larger, international competitors may lack. This immediately answers the "why us" question by highlighting a clear competitive edge.
Our Tip: Clearly define your unique value proposition by focusing on how your solution specifically addresses the stated problem better than any alternative.
Cuponomia uses hard numbers to build credibility, showcasing a 10% week-over-week growth rate and $32,000 in revenue. Notice how they include a peak metric of 63,000 weekly visits during Black Friday, which serves as powerful validation of their model's potential under high-demand conditions. These metrics transform their claims from ideas into a tangible, growing business.
Our Tip: Showcase your most compelling traction metric, like revenue or week-over-week growth, as the headline number to immediately prove your business has momentum.
The team slide effectively builds confidence by listing key personnel with specific, relevant titles like CEO, COO, CTO, and UX Leader. Including an Advisor adds another layer of external validation and suggests a strong support network. This roster demonstrates a well-rounded team with expertise across business, technology, and user experience, addressing a key area of investor risk.
Our Tip: Present your team by highlighting their specific roles and relevant experience to show investors you have the right people to execute the vision.
Cuponomia built its entire pitch around dominating the Brazilian market, turning a potential limitation into a core strength. This focus creates a clear, defensible moat against larger, less specialized competitors, answering the "why us" question effectively. Define your specific niche and weave it through your problem, solution, and go-to-market slides to tell a powerful and cohesive story.
The deck systematically addresses key investor risks by presenting concrete proof points on each slide. From market size data and traction metrics to a well-rounded team slide, Cuponomia replaces assumptions with tangible evidence of their capability. For every claim you make, ask "what is the biggest risk here?" and then answer it with your strongest data, social proof, or team credential.
