This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Lighthouse frames the problem with the powerful statement, "People leave managers not companies," immediately establishing an emotional and relatable pain point for any organization. This approach effectively targets a universal business challenge, employee turnover, by directly linking it to poor management. The simplicity of the statement makes the problem feel urgent and significant without needing complex data on the slide.
Our Tip: Frame the problem around a core human insight or a universally understood pain point to make it instantly relatable and memorable for investors.
The deck presents its software as a direct answer to the previously stated problem, positioning it as a tool to make managers better. Lighthouse's value proposition is clear: use our software to improve management and reduce employee turnover. This creates a strong solution-problem fit, showing investors exactly how the product addresses the pain point.
Our Tip: Clearly connect your solution directly back to the problem slide, demonstrating a one-to-one relationship that leaves no doubt about your product's purpose.
Lighthouse defines its target market as managers across various sectors, implying a large, horizontal market opportunity. While the summary lacks specific market sizing data, the focus on a universal role like "manager" signals a massive Total Addressable Market (TAM). This strategy works to capture investor interest in the scale of the opportunity, even without hard numbers initially.
Our Tip: If you are targeting a broad market, anchor it to a specific, ubiquitous role or function to help investors quickly grasp the scale of the opportunity.
The team slide highlights a balanced founding team with a CEO, a Founding Engineer, and a UX Engineer, covering business, technology, and user experience. This structure signals to investors that the core competencies required to build and sell a software product are in place from day one. Listing specific roles like "Founding Engineer" and "UX Engineer" builds credibility by showing a thoughtful approach to team composition.
Our Tip: Showcase a team that covers the essential pillars of your business—such as business, technology, and product—to build investor confidence in your ability to execute.
The Lighthouse deck is a masterclass in clarity, revolving around the simple premise that "people leave managers, not companies." This core insight creates a narrative that is instantly understandable and compelling, proving that a simple story is often the most powerful. Apply this lesson by building your deck around a single, memorable idea that investors can easily grasp and repeat.
Lighthouse effectively builds credibility without relying on traction metrics, instead using a strong narrative and a well-rounded team. The deck establishes trust by presenting a balanced founding team and a solution that logically solves a universally acknowledged problem. If you are pre-traction, focus on demonstrating your team's expertise and the undeniable logic of your problem-solution fit to build investor confidence.
