This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Doorman effectively frames the problem by focusing on the universal frustration of missed deliveries, a pain point many urban e-commerce shoppers instantly recognize. They clearly articulate the specific issues: inconvenient delivery windows and the hassle of package pickup. This approach immediately establishes the market need without requiring complex data to prove its existence.
Our Tip: Anchor your problem slide in a relatable, emotional pain point that your audience has likely experienced themselves to build an immediate connection.
The pitch deck presents a clear, three-part solution: a scheduling platform, a driver network, and a user-friendly app with real-time tracking. Their value proposition of offering flexible delivery options directly addresses the previously stated problem, demonstrating a strong solution-problem fit. By emphasizing a seamless user experience, they differentiate themselves from the clunky processes of traditional carriers.
Our Tip: Clearly present your solution as a direct answer to the problem you just outlined, ensuring the value proposition highlights convenience and a superior user experience.
Doorman defines a specific target market of urban online shoppers, which is a smart way to focus their initial efforts. They validate the opportunity by linking it to the macro trend of growing e-commerce volume, a signal investors look for. The inclusion of revenue projections based on package volume provides a tangible, albeit hypothetical, measure of the market's financial potential.
Our Tip: Validate your market size not just with top-down numbers but with a bottom-up calculation showing how your specific business can capture a piece of it.
The business model is straightforward and easy for investors to grasp, featuring a dual revenue stream of per-package fees and subscriptions. This hybrid approach shows they have considered both casual and frequent users, creating multiple paths to monetization. Presenting two clear revenue streams demonstrates a thoughtful approach to capturing value from different customer segments.
Our Tip: Present a simple, clear business model with multiple revenue streams if possible to show investors you have diverse ways to generate income.
Doorman’s pitch succeeds by telling a simple story: missed deliveries are a universal pain, and they fix it for a fee. This clarity makes the business easy for investors to understand, remember, and get behind. Apply this by stripping your pitch down to its core problem-solution narrative, ensuring anyone can grasp your business in under 60 seconds.
Notice how every section, from the solution to the business model, directly references the initial problem of missed packages. This creates a tight, logical argument that builds investor confidence in the market need and your solution's relevance. In your own deck, constantly ask if each slide reinforces how you are solving the specific pain point you introduced.
