This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Omate frames the problem as a conflict between fashion and function, targeting consumers who find existing wearables aesthetically unappealing. This strategy works because it taps into a relatable pain point for a style-conscious audience. By highlighting the challenge of integrating tech into daily fashion, they create an immediate emotional connection.
Our Tip: Clearly articulate the emotional frustration behind the problem, not just the functional gap, to build a stronger connection with investors.
The solution, tech-infused jewelry, directly answers the problem of clunky wearables. Omate’s value proposition is its unique position at the intersection of luxury design and technology, targeting the massive $250 billion jewelry market. This clear problem-solution fit demonstrates a sharp understanding of their customer's desires.
Our Tip: Frame your solution as the undeniable "gain" that resolves the customer's "pain" you just established.
Omate presents compelling traction with specific metrics: 4,378 backers pledged $1,032,352. This data serves as powerful market validation, proving that a large group of consumers is willing to pay for their product. These hard numbers effectively de-risk the investment by showing pre-existing demand.
Our Tip: Use specific, hard numbers for traction as they provide concrete proof of market demand and de-risk the investment.
The deck introduces the core leadership by naming Founder & CEO Laurent Le Pen and COO Shao Guoguang. This establishes who is steering the company and is the first step in building investor trust. While the summary lacks detail on their backgrounds, identifying the key personnel is a crucial starting point.
Our Tip: Always include headshots and two to three bullet points of relevant past achievements for each core team member to build immediate trust.
Omate hooks investors by framing a relatable emotional problem before introducing its product as the clear solution. This classic pain-and-gain narrative makes the value proposition feel both urgent and obvious. Apply this by defining the customer's frustration first, then presenting your solution as the definitive answer.
The deck uses specific metrics like $1,032,352 raised from 4,378 backers to prove its story is more than just an idea. Hard data provides undeniable market validation and de-risks the investment in an investor's mind. Always back up your claims with concrete numbers to transform your narrative into a bankable business case.
