This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Dutchie effectively frames the problem by highlighting the cannabis industry's limited access to online ordering and the inefficiency of in-person sales. They smartly connect this to a broader, undeniable trend: the consumer shift to online shopping, accelerated by the pandemic. This approach makes the problem feel both urgent and large-scale, immediately capturing investor interest.
Our Tip: Frame your problem around an undeniable, macro-level shift in consumer behavior to show investors that the market is moving in your direction, with or without you.
The pitch presents a straightforward solution: a user-friendly platform that integrates directly into dispensary websites. Dutchie’s value proposition is powerfully simple, focusing on superior product design that boosts conversion and a deep understanding of the cannabis market. This clarity demonstrates a strong product-market fit and avoids getting lost in technical jargon.
Our Tip: Clearly articulate your value proposition by focusing on the direct, tangible benefits your solution provides to customers, such as increased sales or better retention.
Dutchie’s traction slide is a masterclass in demonstrating market dominance with hard numbers, showcasing $2.38 billion in annual GMV and processing 10% of all global cannabis sales. These metrics serve as undeniable validation, shifting the conversation from "if" they can succeed to "how big" they can become. The inclusion of GMV growth charts visually reinforces their exponential trajectory.
Our Tip: Use a single, "killer" metric that best represents your business's core value creation to anchor your traction slide and prove market validation.
The team slide builds immense credibility by highlighting the founders' directly relevant past successes, such as co-founding GrubCanada. This experience in online ordering platforms provides investors with a powerful signal of "founder-market fit." Mentioning team members from industry giants like Grubhub and DoorDash further de-risks the execution plan in the eyes of an investor.
Our Tip: Showcase how your team's specific past experiences directly relate to the challenges and opportunities of the market you are entering.
Dutchie’s deck tells a story where each section logically proves the next, from the macro trend to the validated solution and experienced team. This strategy systematically removes investor doubt by making success feel like a foregone conclusion. Structure your deck so each slide answers a key investor question and builds undeniable momentum toward your ask.
The pitch excels by focusing on one killer idea per slide: one macro problem, one core value proposition, and one dominant traction metric. This clarity makes the investment thesis easy to grasp and incredibly persuasive. For each of your slides, identify its single most powerful point and ruthlessly cut everything else to maximize impact.
