This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Farewill effectively frames the problem by combining the emotional, such as the “complexity and emotional burden,” with the practical, like “high costs and lack of transparency.” This dual approach broadens the problem's scope, making it relatable to a wider audience of investors and customers. The presentation validates the market problem by addressing well-known frustrations with the traditional end-of-life industry.
Our Tip: Frame the problem using both emotional and financial pain points to create a more compelling and universally understood narrative for investors.
The solution directly mirrors the stated problems, presenting an online platform that emphasizes ease of use, affordability, and transparency. Farewill clearly articulates its value proposition by highlighting its user-centric design and mission-driven approach, which builds trust in a sensitive market. This direct solution-problem fit demonstrates a deep understanding of customer needs.
Our Tip: Ensure your solution slide is a direct and clear answer to every pain point you introduced on your problem slide.
Farewill uses a powerful combination of quantitative and qualitative social proof to build immense credibility. They showcase an impressive NPS score of 4.9/5 from over 6,000 reviews, which serves as undeniable validation of customer satisfaction. This is powerfully reinforced by a prestigious industry award, the “Will Writing Firm of the Year,” signaling to investors both market acceptance and expert approval.
Our Tip: Combine hard metrics like NPS or revenue with qualitative proof like awards or testimonials to create a multi-layered and convincing traction story.
The pitch deck highlights the co-founders' strong relationship and shared vision, which investors see as a crucial indicator of stability and long-term commitment. It also wisely showcases a diverse leadership team, suggesting a culture of innovation and a broader range of perspectives in decision-making. This presentation builds credibility by focusing on both the core founding team's dynamic and the strength of the wider leadership.
Our Tip: Present your team slide not just as a collection of resumes, but as a story of why this specific group of people is uniquely equipped to win.
Farewill’s deck excels because every element, from the problem statement to the design choices, reinforces a single, unified narrative about simplifying end-of-life planning. This consistency builds a powerful and memorable argument that is easy for investors to follow and believe in. To apply this, audit your deck to ensure your solution directly answers your problem, your traction validates your value proposition, and your design reflects your brand's core mission.
The deck masterfully builds credibility by blending emotional resonance with undeniable quantitative proof, which is crucial in a sensitive market. They pair a compassionate, user-focused tone with hard metrics like a 4.9/5 NPS score and prestigious awards, appealing to both the heart and the head. You can replicate this by grounding your mission-driven story in concrete data that proves your customer love and market validation.
