This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Rokoko frames the problem not just as a technical challenge but as a creative barrier, stating that “True digital presence requires natural human motion.” This approach effectively broadens the problem's scope beyond a niche animation issue, connecting it to the larger, more compelling trend of creating lifelike digital experiences. By highlighting the complexity of current methods, they create a clear pain point for a wide audience of creators.
Our Tip: Frame your problem around a larger, undeniable market trend to show investors the “why now” and increase the perceived scale of the opportunity.
The deck presents Rokoko as a comprehensive ecosystem, combining hardware, cloud software, and a massive data library. Their value proposition, “the backbone of all digital human motion,” is ambitious and positions them as a fundamental infrastructure player rather than just another tool. This strategy works because it clearly communicates a vision for market leadership and defensibility through an integrated platform.
Our Tip: Position your solution not just as a product but as an indispensable platform or ecosystem to signal long-term value and a strong competitive moat.
Rokoko effectively uses fundraising milestones and strategic partnerships with major companies as powerful social proof. Mentioning their $7M in total funding from named VCs serves as critical validation from sophisticated investors, de-risking the opportunity for new ones. These elements demonstrate that both the market and the investment community believe in their vision and execution.
Our Tip: Showcase specific, named investors and enterprise customers as early as possible to build credibility and signal that you have already passed others' due diligence.
The deck clearly outlines a history of successful funding rounds with escalating valuations, from a $40M pre-money in Series A to an $80M pre-money in a strategic round. This progression tells a compelling story of momentum and increasing investor confidence, justifying the valuation for the current round. While the specific use of funds isn't detailed in the summary, the financial history itself serves as a powerful indicator of capital efficiency and growth.
Our Tip: Present your funding history as a narrative of increasing valuation and momentum to build investor confidence and anchor your current ask.
Rokoko successfully frames their solution not as a mere tool, but as the "backbone of all digital human motion," connecting it to the massive trend of digital human presence. This ambitious positioning elevates them from a feature to a fundamental infrastructure play, dramatically increasing their perceived market size and long-term value. To apply this, define your company's role in a major, undeniable market shift and articulate a vision where you become an indispensable platform.
Rokoko's grand vision is made credible by tangible proof points, including named VCs and strategic partnerships with industry leaders. This strategy de-risks the investment by showing that sophisticated investors and major corporations have already vetted and bought into their story. Instead of just listing logos, showcase specific, named investors and enterprise customers to signal that you have already passed the due diligence of other smart players.
