This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Apptite correctly identifies a growing and relatable problem: the struggle to find healthy, convenient meals for specific diets. They frame the pain point around the consumer trade-off between health and convenience, which immediately establishes a clear market need. This approach works because it allows investors to quickly grasp the market gap based on common experience.
Our Tip: Show investors you deeply understand your customer's specific struggles, not just a general market trend, by clearly defining the "who" and "why" of the problem.
The solution directly answers the problem by connecting users with independent chefs for personalized meals. Notice their value proposition is built on customization and quality, using "over 1,000 original recipes" as tangible proof of the platform's depth. This differentiation from generic food delivery services is their core strength and carves out a unique market position.
Our Tip: Frame your solution as the direct antidote to the pain points you established, making the value proposition instantly obvious rather than just a list of features.
Apptite smartly positions itself within a specific niche—personalized, chef-prepared meals—rather than competing with all food delivery services. While the deck avoids naming competitors, this framing suggests they are creating a new category instead of fighting incumbents head-on. This strategy is effective because it de-risks the investment by showing a clear, defensible space in a crowded market.
Our Tip: Position your company by defining your unique category, showing investors not just how you are different, but where you are the undisputed best.
The team slide is a major asset, presenting four founders covering the critical CEO, COO, CTO, and CFO roles. This signals to investors that the core leadership functions are handled by a dedicated and well-rounded founding team. Presenting a complete C-suite from day one builds significant credibility and dramatically reduces the perceived execution risk.
Our Tip: Showcase a balanced founding team with clearly defined roles to demonstrate to investors that you have the complete skillset required to execute your vision.
The Apptite deck excels by telling a single, connected story where each slide logically builds on the last. The problem flows directly into the solution, and the competitive positioning reinforces the unique value proposition. This narrative cohesion makes the entire investment thesis easy for investors to grasp and remember.
Apptite’s deck is a masterclass in building investor confidence by systematically addressing potential risks. The complete founding team de-risks execution, the niche market positioning de-risks competition, and the tangible proof of recipes de-risks the product itself. Frame every slide as an opportunity to answer an investor's unasked questions about risk, turning potential objections into strengths.
