This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Faception frames the problem around the unreliability of traditional personality assessments, a pain point felt in high-stakes fields like security and recruitment. This strategy works because it establishes a clear, relatable business need before introducing a complex technological solution. By focusing on the consequences of misjudgment, they create an immediate sense of urgency for investors.
Our Tip: Clearly define the costly consequences of the problem you are solving to create a compelling case for your solution.
The deck presents a high-tech solution but wisely grounds its value proposition in a tangible metric: 93% accuracy in personality prediction. This specific number immediately answers the investor's primary question about effectiveness and serves as a powerful differentiator. They avoid getting lost in technical jargon and instead focus on the proven outcome, which is a smart move for a deep-tech company.
Our Tip: Anchor your solution's value proposition in a single, powerful, and quantifiable metric that directly proves its effectiveness.
Faception provides compelling traction by detailing its successful field tests, most notably predicting 2 out of 3 winners in a poker tournament. This specific, unconventional proof point is far more memorable and persuasive than generic user growth charts. It serves as powerful validation that the technology works in a real-world, high-stakes environment, directly mitigating technical risk for investors.
Our Tip: Showcase traction with a memorable case study or a "killer stat" that proves your model works in a real-world scenario.
The team slide effectively builds credibility by listing co-founders with deep, relevant expertise in computer vision, machine learning, and non-verbal communication. Notice that they include not just roles but also specializations, like Itzik Wilf, Ph.D., in computer vision and David Gavriel as an expert in non-verbal communication. This directly links the team's skills to the core challenges of building the product, assuring investors they have the right people to execute.
Our Tip: When presenting your team, explicitly connect each key member's specific expertise to the core challenges your business must overcome.
Faception consistently backs up every major claim with a specific, memorable piece of evidence, from its 93% accuracy rate to its poker tournament success. This strategy transforms abstract assertions into undeniable proof points, directly answering an investor's core question: "Does it actually work?". To apply this, find your single most compelling "killer stat" or real-world case study and build your narrative around that tangible proof.
Despite its complex AI, Faception's pitch succeeds by focusing on simple, powerful outcomes that any investor can understand. They wisely avoid deep technical jargon, instead communicating value through relatable business problems and clear, quantifiable results. Frame your own solution not by its technical features, but by the clear and compelling business outcome it creates for customers.
