This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Feesheh's tagline, "Your ultimate online destination for Arab musicians," immediately defines the target audience and value proposition. This clarity is effective because it leaves no room for ambiguity about who the company serves and what it offers. The choice of "ultimate destination" conveys a comprehensive, one-stop-shop solution, which is a strong opening statement for investors.
Our Tip: Create a tagline that explicitly states your target market and core benefit to instantly frame your company's purpose for investors.
The deck effectively outlines four distinct and quantifiable pain points, such as low credit card usage and high shipping costs, which grounds the problem in tangible market realities. This approach works because it demonstrates deep market knowledge and presents a problem that is both significant and urgent for a specific user group. By focusing on logistical and financial barriers, Feesheh makes a compelling case for a localized solution.
Our Tip: Validate your problem slide with specific data points and real-world constraints to prove to investors that the pain is severe and widespread.
Feesheh presents a solution that directly mirrors the previously stated problems, offering features like cash on delivery and a curated instrument selection. The value proposition is strengthened by highlighting a 35% recurring customer rate, which serves as early validation for their solution-problem fit. This direct alignment shows investors a clear, logical connection between the market's needs and the company's offering.
Our Tip: Directly tie every feature of your solution back to a specific pain point you have established to demonstrate a perfect problem-solution fit.
The deck highlights a 35% recurring customer rate as its primary traction metric, which is a powerful indicator of product-market fit and customer loyalty. While this is a strong starting point, the lack of specific user growth numbers or partnership details presents a missed opportunity to build a more robust case. Investors look for a growth story, and this single metric only tells part of it.
Our Tip: Showcase a "growth stack" of two to three key metrics, such as user growth, revenue, and engagement, to paint a complete picture of your momentum.
Feesheh’s success stems from deeply understanding and solving problems unique to the MENA market, like low credit card penetration and logistical hurdles. This demonstrates that a tailored solution for a specific niche can outperform generic, global platforms. To apply this, identify the unique cultural, financial, and logistical barriers your target market faces and build your core features to directly address them.
While the 35% recurring customer rate is a strong signal of loyalty, it only tells part of the story without user growth or revenue figures. Investors need to see a complete picture of momentum, not just a single snapshot of satisfaction. Support your qualitative narrative with a "growth stack" of two to three complementary metrics to prove both customer love and business scalability.
