This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 350+ pitch decks, including those from Airbnb, Uber and Spotify.
There is a lot of theory and resources online telling us that there are right and wrong ways to pitch your startup.
But when you’re actually trying to arrange everything in a deck, it is significantly harder than it looks.
It can be very hard to find good startup pitch decks online — especially from startups that are no longer in the seed stage.
Below are examples from seed stage startups such as Airbnb and Buffer, right after they raised money.
Intercom is a customer engagement platform that helps you build better relationships with your target audience.
Details of the startup:
Industry:
Marketing, Software, Advertising, Productivity
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2012
Amount raised:
$600K
Investor:
Corporate, VC, Accelerator
You can find more details about this startup here.
GamerzClass is a matchmaking platform that connects gamers with the game content they love.
Details of the startup:
Industry:
Gaming, EdTech, Entertainment
Business model:
Subscription
Customer:
B2C
Details of the pitch deck:
Year:
2020
Amount raised:
$1M
Investor:
VC
You can find more details about this startup here.
Buffer’s suite of apps and tools are designed to increase engagement and grow an audience on social media.
Details of the startup:
Industry:
Marketing, Social Media, Analytics, Productivity
Business model:
SaaS, Subscription
Customer:
B2B
Details of the pitch deck:
Year:
2011
Amount raised:
$500k
Investor:
No Data
You can find more details about this startup here.
Wise, previously known as TransferWise, is a global money transfer service that lets you send money abroad without hidden fees.
Details of the startup:
Industry:
FinTech, Payments, Collaboration
Business model:
App
Customer:
B2B, B2C
Details of the pitch deck:
Year:
2012
Amount raised:
$1.3M
Investor:
VC, Angel Investors, Corporate
You can find more details about this startup here.
Revolut is a financial services company that provides payment solutions to businesses and individuals.
Details of the startup:
Industry:
FinTech, Payments, Retail, Restaurants, Analytics
Business model:
App
Customer:
B2B2C, B2C
Details of the pitch deck:
Year:
2015
Amount raised:
$66M
Investor:
VC
You can find more details about this startup here.
DocSend is a secure, cloud-based solution that handles the secure, mobile review and approval of confidential business transactions such as documents, contracts, and orders.
Details of the startup:
Industry:
Software, Marketing
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2013
Amount raised:
$1.7M
Investor:
VC
You can find more details about this startup here.
Wealthsimple is an online investment manager offering powerful and easy-to-use financial tools to help Canadians become more financially secure for life.
Details of the startup:
Industry:
Venture Capital, FinTech
Business model:
App
Customer:
B2C
Details of the pitch deck:
Year:
2014
Amount raised:
$1.9M
Investor:
Corporate
You can find more details about this startup here.
Tinder anonymously finds people nearby that like each other and connects them if they are both interested.
Details of the startup:
Industry:
Social Media, Entertainment
Business model:
App
Customer:
B2C
Details of the pitch deck:
Year:
2016
Amount raised:
$50M
Investor:
VC
You can find more details about this startup here.
SendGrid is the leading cloud-based email marketing provider that helps businesses build relationships and grow revenue.
Details of the startup:
Industry:
Cloud, Productivity, Marketing
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2009
Amount raised:
$750k
Investor:
Accelerator, VC
You can find more details about this startup here.
Beatdapp provides real-time tracking of media for brands and artists, helping them find up missing royalties.
Details of the startup:
Industry:
Blockchain, Software, Music, Audio, Analytics
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2019
Amount raised:
$2.4M
Investor:
VC
You can find more details about this startup here.
N26 is an online bank that offers mobile banking to customers within the European Union.
Details of the startup:
Industry:
Accounting, FinTech, Payments
Business model:
App
Customer:
B2C
Details of the pitch deck:
Year:
2014
Amount raised:
$2M
Investor:
VC, Corporate
You can find more details about this startup here.
Coinbase is a digital currency exchange that allows traders to buy and sell around 50 cryptocurrencies.
Details of the startup:
Industry:
FinTech, Cryptocurrency, Blockchain
Business model:
Marketplace
Customer:
B2C
Details of the pitch deck:
Year:
2012
Amount raised:
$600K
Investor:
VC
You can find more details about this startup here.
Airbnb is an online marketplace for people to list, discover, and book accommodations.
Details of the startup:
Industry:
Hospitality, Travel
Business model:
Marketplace
Customer:
B2C, B2B
Details of the pitch deck:
Year:
2008
Amount raised:
$600K
Investor:
VC, Angel Investors
You can find more details about this startup here.
Peloton combines real-time and on-demand studio classes taught by elite instructors into a network of fitness content that makes it easy to find, follow, and complete high-intensity workouts and earn bragging rights.
Details of the startup:
Industry:
Sports, Hardware, Events, Video
Business model:
E-commerce, Subscription
Customer:
B2C
Details of the pitch deck:
Year:
2012
Amount raised:
$400k
Investor:
Corporate
You can find more details about this startup here.
Fittr designs your workout plan so you’re never bored. Choose what equipment you have, the time you have available, and keep track of your favorite moves. Your unique, personalized experience helps to push you further than you thought possible.
Details of the startup:
Industry:
Sports, Healthcare, Video, Analytics
Business model:
App
Customer:
B2C
Details of the pitch deck:
Year:
2020
Amount raised:
$2M
Investor:
Accelerator
You can find more details about this startup here.
Zestful is a technology platform for companies to award their employees with the products and services they value most.
Details of the startup:
Industry:
HR, Software
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2019
Amount raised:
$1.2M
Investor:
VC
You can find more details about this startup here.
UXCam provides an all-in-one suite of products to help designers build beautiful and successful apps.
Details of the startup:
Industry:
Analytics, Big Data
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2014
Amount raised:
$100K
Investor:
No Data
You can find more details about this startup here.
StudySoup is a community where students can share and exchange lecture notes with each other.
Details of the startup:
Industry:
EdTech, Collaboration
Business model:
Marketplace
Customer:
C2C
Details of the pitch deck:
Year:
2014
Amount raised:
$300K
Investor:
VC
You can find more details about this startup here.
Headout is the leading on-demand mobile concierge connecting you with the best local travel experiences.
Details of the startup:
Industry:
Hospitality, Travel, Events, Entertainment
Business model:
App
Customer:
B2C
Details of the pitch deck:
Year:
2015
Amount raised:
$1.8M
Investor:
Angel Investors, VC
You can find more details about this startup here.
Blurbiz is a SaaS platform that allows individuals and organizations to create and distribute mobile optimized videos.
Details of the startup:
Industry:
Video, Marketing, Social Media, Advertising, Art
Business model:
SaaS
Customer:
B2B, B2C
Details of the pitch deck:
Year:
2016
Amount raised:
$125K
Investor:
No Data
You can find more details about this startup here.
Improvado is a data aggregation platform that gives marketers real transparency into their marketing efforts.
Details of the startup:
Industry:
Marketing, Big Data, Advertising, Analytics
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2018
Amount raised:
$3M
Investor:
VC, Angel Investors
You can find more details about this startup here.
Alyce empowers brands to deliver personalized gifts to their customers and partners.
Details of the startup:
Industry:
AI, Machine Learning, Advertising, Marketing
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2017
Amount raised:
$5.3M
Investor:
VC
You can find more details about this startup here.
EventX is a software product for the event management industry, from small to large-scale enterprise events. It helps you save time and stress with integrated technology, flexible configuration, and powerful features.
Details of the startup:
Industry:
Events, Big Data, Software, Productivity
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2017
Amount raised:
$1.12M
Investor:
No Data
You can find more details about this startup here.
Mapme enables you to manage and customize your crowd-sourced maps, giving you the power to visualize, engage, promote, and organize any group.
Details of the startup:
Industry:
Travel, Transportation, Logistics, 3D Technology, Social Media, Media
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2015
Amount raised:
$1M
Investor:
No Data
You can find more details about this startup here.
Hearo is a multiplayer video platform of shows for gaming and entertainment communities. Communities can watch and interact with shows live, engage with other viewers to chat, and talk with the hosts.
Details of the startup:
Industry:
Gaming, Media, Entertainment, Video
Business model:
App
Customer:
B2C
Details of the pitch deck:
Year:
2019
Amount raised:
$150K
Investor:
VC
You can find more details about this startup here.
Remitbee makes it fast and easy to send money to friends, family, and businesses via online transfer or mobile platforms.
Details of the startup:
Industry:
FinTech, Payments
Business model:
SaaS
Customer:
B2C
Details of the pitch deck:
Year:
2015
Amount raised:
Undisclosed
Investor:
No Data
You can find more details about this startup here.
ChangeJar allowed retailers to accept payments through their mobile phonies, avoiding the expensive credit card fees.
Details of the startup:
Industry:
FinTech, Payments, Retail
Business model:
App
Customer:
B2C, B2B
Details of the pitch deck:
Year:
2017
Amount raised:
Undisclosed
Investor:
No Data
You can find more details about this startup here.
Runrun is a cloud-based task management system that enables managers and employees to collaborate more efficiently.
Details of the startup:
Industry:
Productivity, Software, Collaboration, IT
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2012
Amount raised:
$500K
Investor:
No Data
You can find more details about this startup here.
Heyday is an AI platform, that uses conversational messaging to deliver personalized experiences for each and every customer.
Details of the startup:
Industry:
AI, Retail, Collaboration
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2019
Amount raised:
$2M
Investor:
Angel Investors
You can find more details about this startup here.
MetaCert is an AI-driven messaging security company that protects businesses from risks associated with the use of messenger platforms.
Details of the startup:
Industry:
Security, IT, Software
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2016
Amount raised:
$1.2M
Investor:
VC
You can find more details about this startup here.
Alumnify is a community-based platform that lets graduates connect with each other, find new job opportunities and establish new university communities.
Details of the startup:
Industry:
Social Media, HR, Software, EdTech
Business model:
App, SaaS
Customer:
B2B2C
Details of the pitch deck:
Year:
2014
Amount raised:
$1.3M
Investor:
No Data
You can find more details about this startup here.
Avocode centralizes design collaboration, developer hand-off, version control, screen flows, & feedback in one tool.
Details of the startup:
Industry:
Art, Collaboration, Software
Business model:
SaaS
Customer:
B2C, B2B
Details of the pitch deck:
Year:
2016
Amount raised:
$725K
Investor:
No Data
You can find more details about this startup here.
Tallyfy is a web-based software that allows you to create, organize, and optimize repeatable processes in your business.
Details of the startup:
Industry:
Productivity, IT, Software
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2014
Amount raised:
$40K
Investor:
No Data
You can find more details about this startup here.
Instamojo is a suite of integrated tools that enables entrepreneurs to manage, build, and grow their business online.
Details of the startup:
Industry:
FinTech, Payments, Retail
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2013
Amount raised:
$500K
Investor:
Corporate
You can find more details about this startup here.
Usetrace develops test automation tools that allow developers and testers to focus less on testing and more on developing valuable new features.
Details of the startup:
Industry:
Software, Cloud
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2013
Amount raised:
€120K
Investor:
No Data
You can find more details about this startup here.
TopHatch is an all-in-one project management app for creative professionals. It’s designed for designers, developers, musicians, writers and other professional creatives.
Details of the startup:
Industry:
Art, Construction
Business model:
App
Customer:
B2B, B2C
Details of the pitch deck:
Year:
2016
Amount raised:
$500K
Investor:
VC
You can find more details about this startup here.
Primeloop gives you the ability to reach the right audience with every link you share.
Details of the startup:
Industry:
Marketing, Advertising, Social Media, Media
Business model:
SaaS
Customer:
B2B2C
Details of the pitch deck:
Year:
2013
Amount raised:
$175K
Investor:
No Data
You can find more details about this startup here.
KidzJet provides professionally trained and insured chauffeurs for children of all ages.
Details of the startup:
Industry:
Transportation, Travel, Logistics, Ride Sharing
Business model:
Subscription
Customer:
B2C, B2B, B2B2C
Details of the pitch deck:
Year:
2015
Amount raised:
Undisclosed
Investor:
No Data
You can find more details about this startup here.
WellTrack specializes in providing on-demand Internet therapy for users with anxiety, depression, and stress.
Details of the startup:
Industry:
Healthcare
Business model:
App
Customer:
B2C
Details of the pitch deck:
Year:
2017
Amount raised:
Undisclosed
Investor:
No Data
You can find more details about this startup here.
Gluwa is an end-to-end decentralized financial ecosystem that allows for frictionless interactions among communities in the virtual and real world.
Details of the startup:
Industry:
Blockchain, Cryptocurrency, FinTech
Business model:
App
Customer:
B2C
Details of the pitch deck:
Year:
2017
Amount raised:
Undisclosed
Investor:
No Data
You can find more details about this startup here.
Angelcam is a cloud-based solution for your security camera needs.
Details of the startup:
Industry:
Security, Cloud, IoT, GovTech
Business model:
App
Customer:
B2B, B2G
Details of the pitch deck:
Year:
2014
Amount raised:
$299.6K
Investor:
No Data
You can find more details about this startup here.
Feesheh offers a wide variety of musical instruments from leading brands.
Details of the startup:
Industry:
Retail, Music
Business model:
E-commerce
Customer:
B2C
Details of the pitch deck:
Year:
2014
Amount raised:
$270K
Investor:
VC
You can find more details about this startup here.
Amixr is an incident management platform that has a powerful Slack integrations.
Details of the startup:
Industry:
Productivity, IT, Software, Analytics
Business model:
SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2020
Amount raised:
Undisclosed
Investor:
No Data
You can find more details about this startup here.
StreamLoan is a mobile and web-based application that provides a collaborative workflow platform designed to simplify, secure, and enable closing residential home loans.
Details of the startup:
Industry:
Real Estate, Proptech, FinTech, Payments
Business model:
SaaS, App
Customer:
C2C
Details of the pitch deck:
Year:
2016
Amount raised:
$125K
Investor:
No Data
You can find more details about this startup here.
Villoid is the ultimate fashion app, providing users with a one-stop shop to find the latest products, be inspired by the latest trends, and share their style with the world.
Details of the startup:
Industry:
Fashion, Retail
Business model:
E-commerce
Customer:
B2C
Details of the pitch deck:
Year:
2016
Amount raised:
$125K
Investor:
Angel Investors
You can find more details about this startup here.
Mashvisor is a software development and analytics platform for Real Estate investors.
Details of the startup:
Industry:
Real Estate, Proptech, Analytics, Big Data, Accounting
Business model:
SaaS
Customer:
B2C
Details of the pitch deck:
Year:
2016
Amount raised:
$200K
Investor:
VC
You can find more details about this startup here.
Renetec is a full service R&D and product development firm that creates intuitive interfaces to keep users safe and equipment running at optimal levels.
Details of the startup:
Industry:
IoT, Hardware, Software, IT
Business model:
E-commerce, SaaS
Customer:
B2B
Details of the pitch deck:
Year:
2019
Amount raised:
Undisclosed
Investor:
No Data
You can find more details about this startup here.
SidelineSwap is an online marketplace that helps thousands of users buy, sell, and trade sporting goods.
Details of the startup:
Industry:
Retail, Sports
Business model:
E-commerce, Marketplace
Customer:
C2C
Details of the pitch deck:
Year:
2014
Amount raised:
$80K
Investor:
VC
You can find more details about this startup here.
Percent (formerly Cadence) provides access to alternative investment opportunities.
Details of the startup:
Industry:
FinTech, Blockchain, Payments
Business model:
SaaS
Customer:
B2C
Details of the pitch deck:
Year:
2020
Amount raised:
$4M
Investor:
VC
You can find more details about this startup here.
Pinshape empowers brands, designers, and makers to be at the forefront of the 3D printing revolution.
Details of the startup:
Industry:
3D Technology, Art
Business model:
E-commerce, Marketplace
Customer:
C2C
Details of the pitch deck:
Year:
2014
Amount raised:
Undisclosed
Investor:
No Data
You can find more details about this startup here.
