This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Finix clearly articulates the problem by focusing on the high costs and complexity businesses face with traditional payment processing. They effectively frame the issue around the inefficiencies of stitching together multiple vendor solutions, a relatable pain point for their target audience. This approach immediately establishes the market need and positions Finix as a necessary solution rather than a nice-to-have.
Our Tip: Frame the problem around tangible business losses like wasted time and money to create a sense of urgency for investors.
The pitch deck presents a clear solution: a comprehensive software platform that lets companies manage payments internally. Their value proposition is compelling, emphasizing increased revenue potential by enabling businesses to bring payments in-house sooner. By positioning themselves as a software provider, not just another processor, they successfully differentiate and highlight the greater control they offer clients.
Our Tip: Clearly state how your solution directly solves the previously stated problem and what unique value it creates for the customer.
Finix defines a broad yet specific target market, listing verticals like e-commerce and travel to show the wide applicability of their platform. They validate this market opportunity by citing a diverse customer base of over 100 merchants. This evidence demonstrates that they are not just targeting a theoretical market but have already achieved product-market fit with paying customers.
Our Tip: Combine your total addressable market with early validation metrics to show both the size of the prize and your ability to capture it.
The deck showcases strong traction with a key metric: over $50M in annual Gross Merchandise Volume. This number serves as powerful validation of their business model and market acceptance. Mentioning collaborations with well-known platforms like Shopify and Uber adds a layer of social proof, building credibility by association.
Our Tip: Lead with your single most impressive metric to immediately establish credibility and prove your business is more than just an idea.
Finix positions itself as a software provider, not just another payment processor, which immediately changes the competitive landscape. This reframing allows them to emphasize control and value creation instead of competing solely on transaction fees. Apply this by defining your business in a category you can dominate, turning potential competitors into outdated alternatives.
The deck builds credibility by showcasing tangible traction like $50M in annual GMV and over 100 customers. This strategy works because it proves the business model is viable and de-risks the investment opportunity in an investor's mind. Prioritize your single most compelling metric on your traction slide to prove your business is already executing successfully.
