This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Folia Water immediately establishes a massive, urgent problem by quantifying the global water crisis as affecting 3 billion people. They connect this macro issue to a specific pain point: existing filters are too expensive for low-income individuals. This approach effectively frames the problem in both human and economic terms, which is compelling for impact-focused investors.
Our Tip: Ground your problem slide in a large, verifiable number and then connect it directly to a tangible, relatable pain point experienced by a specific user segment.
The pitch presents a clear, quantifiable solution with its Folia Filters being 10X cheaper than alternatives. They immediately establish their unique value proposition as cost-effectiveness, directly addressing the pain point of affordability. The mention of a "team of scientists" adds a layer of technical credibility to their claims of efficacy.
Our Tip: Clearly state your solution's primary benefit with a specific metric and ensure it directly solves the core problem you previously established.
Folia Water defines a large and specific target market of low-income regions and quantifies the opportunity with a $20 billion market size. This large number is crucial for showing investors the potential for scale, even with a low-cost product. The summary mentions sales, which serves as initial market validation, proving people are willing to pay for the solution.
Our Tip: Combine a top-down market size with bottom-up validation like early sales to show both the scale of the opportunity and your ability to capture it.
The deck highlights concrete traction by stating they have sold out to 8 distributors and achieved $2-5 million in sales in 2018. This is powerful evidence that their business model works and there is real demand for the product. Notice that using the phrase "sold out" creates a sense of urgency and desirability that goes beyond simple revenue numbers.
Our Tip: Showcase traction using specific, impressive metrics like "sold out" status or key customer wins, as these provide more compelling social proof than just revenue figures alone.
Folia Water anchors every key claim, from the problem's scale to the solution's advantage, in a simple, powerful number. This strategy makes the opportunity feel massive and tangible, replacing vague assertions with concrete facts like "10X cheaper" and a "$20 billion" market. Find the single most important metric for your problem, solution, market, and traction, then build your core narrative around those figures.
The pitch masterfully connects a humanitarian mission ("Water for billions") with a scalable, profitable business model ("Paper for pennies"). By framing affordability as both a social good and a key competitive advantage, they successfully appeal to impact investors and traditional VCs alike. Clearly demonstrate how your business model is the engine for your mission, proving that financial success directly translates to greater impact.
