This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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HelloBello effectively identifies a clear market gap by highlighting the lack of personalization and low quality in mass-produced pet food. This approach resonates with pet owners who view their dogs as family members, creating a strong emotional connection to the problem. By framing the issue around health and care, they tap into a powerful purchasing driver for their target audience.
Our Tip: Present the problem through the eyes of your customer, using relatable pain points to build empathy and urgency with investors.
The pitch presents a "tech-first" subscription service for freshly cooked, personalized meals, directly addressing the previously stated problems. This solution is compelling because it combines the key benefits of health, convenience, and customization. The emphasis on being "freshly cooked" serves as a powerful differentiator against the incumbent market of dry and canned foods.
Our Tip: Clearly demonstrate how your solution directly solves each pain point you introduced, proving an undeniable problem-solution fit.
Showcasing a six-figure monthly recurring revenue (MRR) and strong month-over-month growth provides concrete validation of their business model. This data moves the company beyond a mere idea, proving a strong product-market fit and an ability to execute. Mentioning stable churn rates further signals customer satisfaction and the long-term viability of the subscription service.
Our Tip: Lead with your single most impressive metric, like MRR or growth rate, to immediately establish credibility and de-risk the investment.
The deck highlights a well-rounded founding team with specific, relevant experience in entrepreneurship, finance, marketing, and operations. Citing a collective "1,000 dog years of experience" is a memorable, on-brand touch that adds personality and reinforces their commitment. This slide successfully builds investor confidence by showing the team has the necessary skills to navigate growth and scale the business.
Our Tip: Match each key team member's experience directly to their role in the company to prove you have the right people in the right seats.
The HelloBello deck succeeds by telling one continuous story, connecting an emotional problem to a logical solution and validating it with hard data. This narrative cohesion makes the investment case feel both inevitable and intuitive. Structure your pitch so every slide reinforces a single, clear storyline that guides investors toward your desired conclusion.
This pitch masterfully neutralizes key investor risks, using traction to prove market demand and team experience to prove execution capability. This approach builds confidence by turning potential uncertainties into proven strengths. In your own deck, anticipate investor questions and provide concrete evidence—like revenue, user growth, or team credentials—to proactively answer them.
