This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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FriendlyData clearly frames the problem around the complexity of database querying, immediately targeting the significant barrier for non-technical users. They effectively articulate the pain point as an operational bottleneck that hinders effective data access and business decision-making. This approach works because it establishes a relatable and significant business problem that investors can understand without needing deep technical knowledge.
Our Tip: Frame the problem in terms of its direct, negative business impact, such as inefficiency or missed opportunities, to create a sense of urgency.
The solution, a natural language API, is presented as a direct and elegant answer to the stated problem of complex queries. Their value proposition is sharp and user-centric, "Communicate With Databases Like A Human," which clearly differentiates them from technical, code-based tools. This tight problem-solution fit demonstrates a deep understanding of the user's frustration and provides an intuitive, accessible alternative.
Our Tip: Articulate your value proposition as a simple, benefit-driven "before and after" story for the user.
FriendlyData validates its opportunity by citing the $17.1 billion Business Intelligence market size from 2016. This top-down market sizing effectively signals a large, established playground for investors, suggesting significant room for growth. The goal of this slide is to convince investors that a large, addressable segment of this market is ready for their specific solution.
Our Tip: Complement a large top-down market size with a bottom-up analysis to show a credible, obtainable slice of the market you can win first.
The deck showcases early validation with concrete metrics: a first customer with a $17K Annual Contract Value (ACV) and a pipeline of over 50 qualified leads. These numbers, while early, serve as powerful proof points that the problem is real and customers are willing to pay for the solution. This strategy works because it de-risks the investment by providing tangible evidence of market demand and the team's ability to sell.
Our Tip: Even if early, always quantify traction with specific numbers like revenue, user growth, or pipeline value to build credibility.
FriendlyData’s greatest strength is its simplicity, translating a complex technical problem into an easily understood business case. They use plain language and a sharp, user-focused value proposition to make their vision accessible to any investor. Your deck must do the same; relentlessly cut jargon and focus on communicating the core problem and solution so clearly that no one can misunderstand it.
The deck masterfully de-risks the investment by pairing a large market opportunity with tangible, early traction. By showing a paying customer and a healthy sales pipeline, they provide concrete evidence that their solution has real-world demand. Always anchor your big vision with quantifiable proof points, no matter how small, to build investor confidence from the start.
