This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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EventXtra effectively frames the problem by identifying three distinct pain points: complexity, low engagement, and poor tracking. This multi-faceted approach broadens their appeal, speaking to operational managers, marketing heads, and C-level executives concerned with ROI. By avoiding a single, narrow problem, they position their platform as a comprehensive, strategic tool rather than a simple utility.
Our Tip: Present the problem through the eyes of your target customer, using their language to articulate the pain and create an immediate, relatable connection with investors.
The deck clearly connects its solution directly to the previously stated problems, presenting a platform that covers the entire event lifecycle from planning to post-event analytics. Their value proposition is centered on the powerful combination of simplicity and impact, a compelling message for busy corporate clients. Notice how they differentiate not just on features, but on the outcome of creating "impactful experiences," which speaks to benefits over functions.
Our Tip: Frame your solution not as a list of features, but as a direct remedy to the customer's pain, emphasizing the unique value and tangible benefits they will receive.
The traction slide is powerful because it uses large, specific numbers like "Over 5 million corporate events managed" and "500,000+ attendees" to establish market leadership and de-risk the investment. These metrics serve as undeniable validation that the market needs and is willing to adopt their solution. Mentioning "100+ companies" provides crucial social proof, signaling to investors that established businesses already trust and rely on the platform.
Our Tip: Showcase traction using a few key, high-impact metrics that prove product-market fit and demonstrate a clear pattern of growth and adoption.
EventXtra presents a straightforward and scalable business model based on subscription fees, which is a model investors understand and favor for its predictable, recurring revenue. The summary mentions "potential additional services," which wisely hints at future revenue expansion opportunities without overcomplicating the core model. This approach shows a clear path to monetization while also signaling long-term strategic thinking about customer lifetime value.
Our Tip: Clearly articulate your primary revenue stream and then briefly suggest potential future streams to show both immediate viability and long-term growth potential.
EventXtra masterfully weaves a single story of "simplicity and impact" through every slide, from their tagline to their business model. This narrative cohesion makes the entire pitch memorable and easy for investors to grasp, as each section reinforces the core value proposition. Define your one-sentence core narrative early and ensure every slide, metric, and design choice serves to strengthen that central theme.
The deck systematically de-risks the investment by presenting a straightforward business model and backing up all claims with hard, quantifiable traction. By focusing on specific numbers like "5 million corporate events" and "100+ companies," they replace speculative promises with undeniable market validation. Replace vague adjectives with specific metrics and social proof to build credibility and show investors you have a proven, understandable path to revenue.
