This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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GlamST effectively frames the problem by focusing on the emotional frustrations of makeup shopping, such as anxiety and feeling overwhelmed. This strategy works because it makes the problem highly relatable and establishes a clear, human-centric need for a solution. By articulating specific pain points like the challenge of in-store trials, they build a strong case that the existing market fails a large segment of consumers.
Our Tip: Ground your problem slide in the specific emotional journey of your customer to create a compelling and memorable narrative for investors.
The pitch deck clearly connects its virtual try-on platform directly to the previously stated pain points, presenting a logical and satisfying solution. They smartly quantify their value proposition with a "52% increase in engagement," which immediately demonstrates the solution's tangible impact. This serves as early validation that the technology not only works but also drives key business metrics.
Our Tip: Immediately follow your solution's description with a hard metric that proves its effectiveness and de-risks the concept for investors.
GlamST uses a $50 billion industry figure to establish a massive market opportunity, which is a standard and effective way to capture investor attention. While this top-down number is powerful, the analysis could be stronger by also presenting a bottom-up market sizing to show a more granular, credible path to capturing a specific niche. Defining the target user as women overwhelmed by traditional shopping is a good start for this more focused approach.
Our Tip: Pair your large, top-down market size with a specific, bottom-up calculation to prove you have a realistic plan to win a defined customer segment.
Presenting concrete metrics like "100,000 makeovers completed" and a "$400K revenue run rate" is the strongest part of the pitch. These numbers provide undeniable proof of market demand and product-market fit, significantly reducing perceived investment risk. This data-driven approach shifts the conversation from a theoretical idea to a proven business with clear momentum.
Our Tip: Showcase your most compelling traction metric upfront to immediately build credibility and prove that your business model is already working in the real world.
GlamST excels by building a simple story that links an emotional problem directly to a data-proven solution. They immediately validate their value proposition with an engagement metric, then prove product-market fit with hard traction numbers. To apply this, create a clear narrative from problem to solution and use your best metrics to substantiate each claim along the way.
The deck’s greatest strength is its use of concrete numbers like a "$400K revenue run rate" and "100,000 makeovers" to make its case. This data-driven approach shifts the pitch from a theoretical concept to a business with proven momentum, significantly reducing perceived risk for investors. Your takeaway is to replace vague assertions with hard data wherever possible, as numbers provide the most compelling form of validation.
