Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).
Download Our Free Guide: The Perfect Pitch Deck

This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Perfect Pitch Deck

The Pitch Deck Grafana Labs Used to Raise Funding

Updated: 
October 3, 2025
 | 
Pitch Decks

Description

CTA
Fundraising OS
Tool
Fundraising OS

Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.

Buy It For $97 $297

Description

CTA
Grafana Labs
Grafana Labs
The company behind Grafana, the open source platform for observability and incident response.
Industry:
Productivity, IT, Software, Analytics
Business Model:
SaaS
Customer:
B2B
Round:
Seed
Amount Raised:
Undisclosed
Investor:
Undisclosed
Year:
2020

Grafana Labs Pitch Deck Breakdown

Problem & Pain Points

Amixr clearly defines the problem by targeting the “slow and noisy” nature of DevOps incident management, a pain point that resonates with their technical audience. They effectively articulate the challenge of learning from past incidents, which establishes the necessity of their solution. This strategy works because it frames the problem not as a minor inconvenience but as a systemic inefficiency that directly impacts team performance.

Our Tip: Frame the problem in terms of quantifiable business costs, such as lost engineering hours or revenue impact, to create urgency for investors.

Solution & Value Proposition

The solution slide powerfully quantifies the value proposition with specific metrics, claiming to be “12 times faster” and reducing noise by “300 times.” This use of hard data makes the benefits tangible and compelling for investors who are looking for a clear return on investment. The unique angle of learning from past incidents successfully differentiates Amixr from more traditional, static management tools.

Our Tip: Always translate your solution’s features into quantifiable benefits that directly and obviously solve the core problem you established.

Market & Validation

Amixr presents a strong market case by combining a large $25 billion Total Addressable Market with a specific, reachable initial target of over 190,000 DevOps engineers. This dual approach shows investors both the massive long-term potential and a focused, credible go-to-market starting point. Highlighting the growing number of engineers signals a healthy, expanding market, which is a key factor for venture investment.

Our Tip: Show investors both the massive top-down market size to demonstrate ambition and a credible bottom-up calculation of your initial target segment to prove focus.

Team & Advisors

The team slide builds immediate credibility by highlighting the founders' direct and relevant experience in the problem domain. With a CEO who has over 7 years in DevOps and a CTO who is a cloud expert, they present a team perfectly matched to build this specific product. This alignment between the team's background and the company's mission is exactly what investors look for to de-risk the execution plan.

Our Tip: Explicitly connect each key team member's specific experience and past accomplishments directly to the core challenges your startup must overcome.


Lessons Learned from Grafana Labs Pitch Deck

Quantify Everything to Build Credibility

Amixr consistently uses hard numbers—12x faster, a $25 billion market, 7 years of experience—to transform vague claims into concrete, believable facts. This data-driven approach makes their value proposition tangible and demonstrates a rigorous understanding of their business to investors. Apply this by replacing adjectives with metrics in your own deck to prove your points rather than just stating them.

Weave a Cohesive Narrative

The pitch deck tells a seamless story where the team's specific expertise directly addresses the well-defined problem for a clearly identified market. This alignment between problem, solution, team, and market de-risks the venture in an investor's mind by showing a logical and focused strategy. Ensure your deck connects these core elements, proving that you not only have a great idea but also the right plan and people to execute it.

The All-In-One Newsletter for Startup Founders

90% of startups fail. Learn how not to with our weekly guides and stories. Join +40,000 other startup founders!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.