This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Heyday clearly articulates well-understood pain points within the retail sector, focusing on the missed opportunity in conversational data. This approach works because it immediately grounds the pitch in a tangible business need, not a hypothetical problem. By framing the issue around inefficiency and the lack of personalization, they appeal directly to an investor's interest in scalable, high-value solutions.
Our Tip: Frame the problem not just as a customer inconvenience but as a clear, quantifiable business cost or a missed revenue opportunity for your target market.
The pitch effectively presents the solution as a practical toolkit, combining a conversational AI engine with crucial e-commerce integrations. Heyday’s value proposition is sharp, focusing on creating a unique database of conversational data to drive personalization. Notice that their focus on high-involvement retail purchases smartly carves out a specific, high-value niche away from generic chatbot providers.
Our Tip: Demonstrate your solution visually with a simple diagram or mockup showing the user journey from problem to resolution.
The team slide is a major asset, immediately building credibility by highlighting the founders' backgrounds at respected companies like Ubisoft and Lightspeed. This specific experience signals deep expertise in both sophisticated software development and the B2B SaaS landscape. Investors are looking for teams with a proven track record in relevant industries, and this slide is one of the fastest ways to de-risk the investment.
Our Tip: Match each key team member’s specific experience directly to the core challenges your startup will face in its next 18 months.
The deck leverages powerful social proof by showcasing features in top-tier publications like Forbes and The Washington Post. This serves as crucial third-party validation, suggesting the company’s narrative is compelling and newsworthy. While specific user metrics are not mentioned, this press coverage acts as a strong proxy for early market traction and brand authority.
Our Tip: Quantify your traction with one or two key performance indicators, such as month-over-month growth in users or revenue, to give your claims concrete weight.
Heyday’s deck tells a cohesive story where every section logically supports the next, from the problem to the team's expertise. This narrative focus makes the entire investment thesis more compelling and easier for investors to grasp. Ensure every slide in your deck—from market size to traction—directly reinforces your core value proposition and proves your unique ability to execute.
The pitch masterfully builds credibility without relying on financial metrics, using the team’s background and top-tier press as powerful validation. This approach shows investors that the concept is sound and the team is credible, reducing perceived investment risk. If you have limited revenue, use your team’s pedigree, advisory board, or early press coverage to build confidence and prove market viability.
