This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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TraceAir immediately quantifies the problem with a staggering figure: “$400 billion wasted annually” in the construction industry. This strategy works because it anchors the conversation around a massive, costly issue, instantly capturing investor interest. By framing the problem in terms of financial loss, they make their subsequent solution feel not just innovative, but essential.
Our Tip:Quantify the customer's pain in dollars to immediately establish the scale of the opportunity and the value of your solution.
The pitch deck clearly articulates the solution as the TraceAir platform, which uses “drone data” and “artificial intelligence” to improve site efficiency. This approach effectively connects popular technology trends to a concrete, practical application for a traditional industry. The value proposition is straightforward: use modern tech to reduce costly errors and provide real-time project oversight.
Our Tip:Clearly connect your technology to the specific, tangible benefits it provides for the customer to make your value proposition undeniable.
TraceAir presents a massive top-down market size with the “$8 trillion” global construction industry figure. They wisely validate this by identifying a specific “5% inefficiency rate,” which carves out a believable and substantial target market from the larger number. This shows investors they have a clear entry point and are not just chasing an impossibly large, unfocused market.
Our Tip:Validate a large total addressable market by identifying a specific, quantifiable inefficiency or niche you can immediately capture.
The deck provides powerful validation with concrete metrics, including “$700K” in 2016 revenue and an impressive “28% month-over-month growth.” These hard numbers prove that customers are not only willing to pay but are adopting the solution at a rapid pace. For investors, this high growth rate is a critical signal of strong product-market fit and reduces the perceived risk of the venture.
Our Tip:Showcase month-over-month growth alongside revenue to demonstrate powerful momentum and de-risk the investment for potential backers.
TraceAir consistently pairs massive figures, like the “$8 trillion” market, with specific, verifiable data points such as the “5% inefficiency rate” and “28% month-over-month growth.” This technique makes ambitious claims feel credible and de-risks the investment in the eyes of an investor. In your deck, ensure every large number is immediately supported by a concrete metric or a focused strategy to make it believable.
The deck tells a simple, powerful story: a huge problem is met with a smart solution, validated by a clear market entry point and proven with strong traction. This logical flow makes the company's success feel inevitable, guiding the investor toward a positive conclusion. Structure your pitch deck as a cohesive narrative where each slide logically builds on the last, leaving no room for doubt.
