This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Venzee immediately quantifies the problem by stating that 90% of vendors use spreadsheets, which instantly establishes a massive, relatable pain point for investors. They effectively translate this reliance into tangible business costs like manual data conversion, errors, and delays, which directly impact sales and scalability. This approach works because it frames the problem not as a minor inconvenience but as a significant operational bottleneck that costs businesses real money.
Our Tip: Always anchor your problem slide with a single, powerful statistic to make the market's pain tangible and urgent.
The deck presents a clear, direct solution: a platform that automates product data integration to eliminate manual spreadsheet work. Venzee's value proposition is sharp, focusing on the core benefits of speed ("Quickly add products"), cost savings ("Eliminate the need for manual spreadsheet management"), and accuracy. Notice their differentiation is not just about features but about outcomes, highlighting a "seamless integration process" and "user-friendly interface" that directly address the stated pain points.
Our Tip: Frame your solution in terms of direct benefits that solve the specific pains you just outlined, rather than just listing technical features.
Venzee presents a compelling market opportunity by sizing the total addressable market at a massive $8 billion, signaling significant upside potential to investors. They validate this opportunity with a concrete metric: having already integrated over 1,000 companies by the end of 2017. This combination of a large market size with early validation is crucial, as it shows both the scale of the prize and their ability to start capturing it.
Our Tip: Pair your top-down market size with bottom-up validation like customer counts or integrations to prove the opportunity is not just large, but accessible to you.
The deck uses a projected $60 million in SaaS revenue by 2017 as a powerful forward-looking traction metric, demonstrating high confidence in their growth model. This financial projection is powerfully supported by social proof in the form of a partnership with a major retailer like Staples. This serves as critical validation, showing investors that a large, established player trusts their platform, which de-risks the investment significantly.
Our Tip: Combine a key financial metric with a logo from a well-known customer or partner to provide both quantitative and qualitative proof of your progress.
Venzee anchors every major claim with a hard number, from the 90% problem statistic to the $8 billion market and $60 million revenue projection. This strategy transforms abstract concepts into tangible, credible milestones that investors can easily grasp and remember. Apply this by attaching a specific metric to your problem, market size, and traction slides to make your story concrete and defensible.
Venzee masterfully pairs a massive, relatable problem with powerful social proof in the form of a partnership with Staples. This shows investors not only that the problem is worth solving but that a major industry player trusts Venzee to solve it, significantly de-risking the investment. Use this tactic by following up your problem slide with a traction slide that features a well-known customer logo to prove your solution is already validated in the market.
