This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Juno's tagline, "Reinventing the way employees experience work," immediately frames the company as an innovator in the HR space. This approach effectively communicates a grand vision rather than just a product feature, which is crucial for capturing investor interest from the first slide. The tagline sets a forward-thinking tone that aligns with their all-in-one platform concept.
Our Tip: Craft a tagline that sells a vision of a new future, not just a description of your product's function.
Juno clearly articulates the problem of fragmented employee benefits, a pain point familiar to many employers. By highlighting the difficulty for both employees and employers, they broaden the scope of the issue and establish a clear need for a unified solution. This dual-sided problem framing makes their subsequent solution appear more powerful and necessary.
Our Tip: Present the problem from the perspective of all key stakeholders to demonstrate a deep understanding of the market's pain.
The deck presents Juno as an All-in-One Platform, a simple and powerful value proposition that directly answers the fragmentation problem. They emphasize high engagement through a "beautifully designed user experience," which smartly addresses a common failure point of corporate software. This focus on user experience and global reach effectively differentiates them from incumbent benefits providers.
Our Tip: Clearly connect your solution's core value proposition back to the specific pain points you previously established.
Juno showcases impressive traction with specific, powerful metrics like 300% employee growth and 5x revenue growth for a client. Using a client's success as a proof point is a compelling strategy that validates the platform's impact in a real-world scenario. This data serves as concrete evidence that their solution delivers tangible results, moving beyond mere claims.
Our Tip: Use client-specific success metrics as social proof to provide tangible evidence of your product's value and return on investment.
Juno’s deck excels by connecting every slide into a single, clear narrative, from the visionary tagline to the problem-solving solution. This narrative cohesion makes the investment thesis easy for investors to understand and remember. Ensure your deck tells one focused story where each slide logically builds on the last, leaving no room for confusion.
The deck uses specific client success metrics, like 5x revenue growth, to provide tangible proof of its value proposition. This moves their claims from theoretical to proven, significantly de-risking the investment in an investor's mind. Instead of just listing features, showcase real-world data and client testimonials that validate your product's impact and ROI.
