This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Lafalafa effectively frames a two-sided problem, addressing both the customer's struggle to find deals and the retailer's high acquisition costs. This dual focus immediately expands the perceived value and total addressable market for investors. By presenting pain points for both sides of the marketplace, they position their solution as a central, indispensable hub.
Our Tip: Frame the problem from the perspective of every key stakeholder in your ecosystem to demonstrate a deep market understanding and a more robust business case.
The solution is presented as a straightforward aggregator, which is easy for investors to grasp. Their value proposition centers on maximizing savings, a clear and compelling benefit for the end-user. However, the differentiation could be sharper, as a "user-friendly platform" and a "wide range of offers" are common claims in this competitive space.
Our Tip: Quantify your value proposition with a specific, memorable claim, such as "we save the average user X dollars per month," to make your impact tangible.
Lafalafa presents a massive opportunity by citing the $100 billion Indian e-commerce market and a $10 billion relevant segment. This top-down approach effectively communicates scale, which is exactly what venture investors want to see. The numbers validate that even capturing a small fraction of this market would result in a significant business.
Our Tip: Always anchor your market size in credible, third-party data and clearly define your addressable segment to build investor confidence in the opportunity.
This is a powerful slide because it uses concrete metrics to prove product-market fit. Reporting $300K in monthly GMV and a 37% month-over-month growth rate provides undeniable evidence of momentum. These numbers shift the conversation from an idea on paper to a business with real, accelerating traction.
Our Tip: Showcase your single most impressive growth metric, like month-over-month revenue or user growth, as the headline number to immediately signal a strong trajectory.
Lafalafa’s deck tells a simple, powerful story: a big problem, a clear solution, a massive market, and explosive traction. Each stage is validated with hard numbers, like the $10 billion addressable market and 37% month-over-month growth, which makes the opportunity feel tangible. Structure your own deck as a logical narrative and anchor every major claim with a key metric to transform your pitch from a story into an evidence-based case for investment.
The deck’s true genius is in how it systematically de-risks the investment at every turn, using founder experience, market data, and traction to answer investor questions before they are even asked. This approach makes their success feel less like a possibility and more like an inevitability. In your deck, anticipate investor doubts and proactively address them with proof points on each slide to build overwhelming confidence in your venture.
