This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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LawTrades effectively frames the problem by focusing on three core pain points: difficult access, high costs, and inefficiency in traditional legal services. This approach immediately establishes a large, relatable market need without relying on complex data. By targeting universal frustrations with the legal industry, they make a compelling case for a new model.
Our Tip: Frame the problem around clear, emotionally resonant pain points that your target audience experiences daily to make the need for your solution undeniable.
The deck presents a clear, three-step process for its solution, which demystifies how the platform works for investors. LawTrades' value proposition hinges on being a "tech-enabled workforce," which smartly positions them as an efficiency-driver rather than just another marketplace. This focus on affordability and quality assurance directly addresses the previously stated pain points, creating a cohesive narrative.
Our Tip: Clearly articulate your unique value proposition in a single, powerful phrase and then show exactly how your product delivers on that promise.
The team slide builds credibility by showcasing a balanced mix of expertise across law, technology, and design. Highlighting the CEO's legal background and the COO's UI/UX experience directly supports the "tech-enabled legal workforce" concept. This blend of domain knowledge and execution capability is exactly what investors look for in a founding team.
Our Tip: Present your team not just as a list of names, but as a purpose-built unit whose combined skills directly address the core challenges of your business.
LawTrades uses a powerful metric, 60% monthly recurring revenue, to signal strong product-market fit and a sustainable business model. While specific numbers are absent, this percentage-based growth figure is a compelling indicator of early success and momentum. The mention of a highly-rated attorney also serves as qualitative social proof, suggesting the platform delivers on its quality promise.
Our Tip: Showcase one or two "hero metrics" that best represent your business's health and growth trajectory to capture investor attention immediately.
LawTrades masterfully connects every slide, creating a seamless story from problem to traction. Their solution directly answers the pain points they introduce, and their team's expertise validates their ability to deliver that solution. Ensure each part of your deck logically builds on the last, reinforcing a single, compelling argument for your business.
The deck succeeds by focusing on a few powerful points, like the "60% monthly recurring revenue" metric, rather than overwhelming investors with data. This demonstrates a clear understanding of what truly drives the business and makes the key takeaways memorable. Identify the one or two "hero metrics" or core concepts that define your success and build your narrative around them.
