This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Love with Food effectively frames the problem by connecting a tangible consumer need, convenient healthy snacks, with a powerful social cause, childhood hunger. This dual-pronged approach creates an immediate emotional connection that broadens their appeal beyond typical snack consumers. The strategy works because it transforms a simple purchase into a meaningful action, making the problem feel both personal and solvable.
Our Tip: Frame the problem with an emotional story or a startling statistic to make investors feel the urgency and scale of the pain point you are solving.
The company presents a clear and compelling solution: a subscription service that delivers gourmet snacks while simultaneously donating meals to children in need. Their unique value proposition is this powerful combination of indulgence and social impact, which is a strong differentiator. This "feel-good" purchasing model is designed to build deep brand loyalty in a competitive market.
Our Tip: Clearly state your unique value proposition in a single, memorable sentence that explains how you solve the problem differently and better than anyone else.
The deck showcases a balanced founding team with both business (CEO Aihui Ong) and technical (CTO Hendy Tanata) leadership, a structure investors favor. Including credible, well-known advisors like Dave McClure of 500 Startups provides instant validation and signals access to a powerful network. This builds investor confidence that the team possesses the right mix of skills and connections to execute its plan.
Our Tip: Showcase your team's specific, relevant experience and highlight well-known, respected advisors to quickly establish credibility and de-risk the investment.
Love with Food quantifies its progress by stating it has raised $750K in funding, with $150K already committed. This metric serves as powerful social proof, demonstrating that other sophisticated investors have already vetted and backed the company. Presenting this financial traction reduces perceived risk and creates a sense of momentum that is highly attractive to new investors.
Our Tip: Lead with your single most impressive metric, whether it is revenue, user growth, or funds raised, to immediately prove your business has momentum.
Love with Food excels by embedding its product within a powerful story of social impact, turning a snack subscription into a mission to fight hunger. This narrative-driven approach creates an emotional connection with investors and customers, making the brand memorable and its value proposition more profound. To apply this, build your pitch around a core story that explains not just what you do, but why it matters, connecting your business to a larger purpose.
The deck systematically builds credibility by showcasing a strong team, credible advisors like Dave McClure, and concrete financial traction ($750K raised). Each piece of evidence serves as social proof, signaling to new investors that other smart people have already vetted and backed the venture. Reduce investor hesitation by highlighting your most impressive metrics, endorsements, and team credentials early to prove your concept has momentum and expert validation.
