This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Lumotune effectively frames the problem by highlighting the limitations of traditional advertising and the underutilization of valuable window space. They articulate the pain points of businesses struggling for dynamic, non-obstructive marketing solutions. This approach immediately establishes a clear, relatable need for their innovation in the minds of investors.
Our Tip: Ground your problem slide in a tangible, quantifiable market pain to make the subsequent solution feel both necessary and urgent.
The deck presents a clear solution with its “Patented See-Through Display Technology,” directly addressing the previously stated problem. Their value proposition is powerfully simple: combining advertising with transparency, a key differentiator from standard digital signage. This solution-problem fit is compelling because it turns a passive architectural feature into an active marketing asset.
Our Tip: Clearly articulate your unique value proposition in a single, memorable phrase that demonstrates how you solve the problem differently and better.
Lumotune identifies a specific, high-value target market in Quick Service Restaurant (QSR) chains and retail, which shows focus. They validate the opportunity by referencing the significant growth of the U.S. digital signage market. This strategy works because it presents a large, growing market while demonstrating a focused entry point, which investors see as a de-risked approach.
Our Tip: Use a top-down approach to show the total market size, but quickly follow with a bottom-up analysis of your specific, reachable segment to prove focus.
The team slide effectively builds credibility by showcasing co-founders with balanced expertise across technology, finance, business development, and hardware engineering. Highlighting specific roles gives investors a clear picture of leadership and core competencies. This composition signals to investors that the team has the skills required to execute on both product development and business growth.
Our Tip: Present your team by highlighting specific, relevant accomplishments and roles that directly map to the key challenges your startup will face.
The Lumotune deck excels by telling a single, connected story from problem to team. Each slide logically builds on the last, creating a domino effect of credibility that makes the investment feel inevitable. Structure your deck so that your problem perfectly sets up your solution, which in turn defines your market and justifies your team's expertise.
Lumotune builds investor confidence by replacing broad claims with concrete details. They define a focused beachhead market (QSRs) and showcase a team with specific, complementary roles, which makes their plan feel tangible and executable. Swap vague assertions for precise data and clearly defined strategies to demonstrate that you have a well-researched plan, not just an idea.
