This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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MailHaven immediately establishes a massive, quantifiable problem by stating $45 billion is lost annually due to mail issues. They effectively translate this macro problem to a relatable audience by targeting the 27 million homeowners who feel this pain directly. This strategy works because it frames the issue not as a minor inconvenience but as a significant, widespread economic problem, which is exactly what investors look for.
Our Tip: Anchor your problem slide with a single, shocking statistic to immediately capture attention and establish the scale of the market opportunity.
The pitch presents a clear, two-part solution: a centralized mail system and a user-friendly app for scanning and retrieval. Their value proposition focuses on simplicity and reliability, directly addressing the chaos of traditional mail. Notice that they emphasize benefits like "ease of use" and "simple to install" over technical features, which makes the solution feel tangible and user-centric.
Our Tip: Frame your solution in terms of the direct benefits it provides to the user, not just the features it includes.
MailHaven presents a hybrid business model with a $399 one-time installation fee and a $15 monthly subscription. This approach is compelling because it secures upfront cash flow to cover customer acquisition costs while building a predictable, recurring revenue stream. The clarity of the pricing demonstrates a well-considered monetization strategy, answering a key investor question early on.
Our Tip: If you use a hybrid model, clearly explain how the upfront and recurring revenue components work together to fuel growth and profitability.
The team slide builds credibility by highlighting the founder's entrepreneurial experience as a two-time founder and the co-founder's deep technical expertise with 15 years in consumer electronics. This combination of vision and execution is precisely what investors want to see in a founding team. Presenting the team with specific, relevant accomplishments serves as a powerful form of validation for the venture itself.
Our Tip: Showcase team members' specific, quantifiable achievements that directly relate to the challenges your startup will face.
MailHaven connects a massive $45 billion industry problem directly to the pain felt by 27 million homeowners, making the opportunity feel both huge and personal. This strategy makes the market size feel tangible rather than abstract, which is far more compelling for investors. To apply this, find a large market statistic and immediately follow it with a specific example of how it affects your target customer's daily life.
The pitch systematically addresses the core questions on every investor's mind: market size, team credibility, and a clear path to revenue. By structuring their story this way, they build confidence and demonstrate a deep understanding of what it takes to build a venture-backed business. Structure your own deck as a series of answers to an investor's unspoken checklist to control the narrative and de-risk your proposal.
