This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Manpacks clearly articulates the relatable hassle men face when shopping for essentials, framing it as a universal “guy problem” to create an immediate connection. This approach successfully validates the market need by tapping into a shared, common inconvenience. The choice of words showcases a deep understanding of the target audience’s mindset, making the problem feel both personal and widespread.
Our Tip: Frame the problem using simple, everyday language to make the pain point feel tangible and urgent to investors.
The solution, a subscription service, is presented as a direct and logical fix to the stated problem of shopping inconvenience. Their value proposition is sharp and clear: convenience and quality delivered through a tailored, user-friendly platform. By focusing on a specific niche and a simple purchasing process, they effectively differentiate from general retailers and other subscription boxes.
Our Tip: Ensure your solution slide directly and simply answers the problem you just presented, making the connection impossible for investors to miss.
Manpacks smartly uses positive testimonials and social media mentions as powerful social proof, which serves as validation of customer satisfaction. They showcase engagement metrics, providing early evidence that the service resonates with its target audience. This strategy builds credibility by showing, not just telling, that real customers value the product.
Our Tip: Use direct customer quotes and key engagement metrics as tangible proof that your solution is already gaining market acceptance.
The team slide effectively builds credibility by highlighting the highly relevant experience of its key members, Ken Johnson and Andrew Draper. Mentioning their specific years of experience in retail, operations, and web development directly addresses the core competencies needed to run this business. This reassures investors that the team possesses the precise skills required to execute the plan and navigate future challenges.
Our Tip: Present your team by connecting each member's specific background directly to the key operational challenges your business will face.
Manpacks excels by keeping its message incredibly simple, from its "Fixing guy problems" tagline to its straightforward problem-solution narrative. This clarity ensures investors instantly grasp the market need and the business model without getting lost in jargon or complex details. Apply this by stripping your own pitch down to its core, ensuring every slide communicates one clear idea that directly supports your central argument.
The deck consistently builds credibility by backing up claims with tangible evidence, such as using customer testimonials for social proof and highlighting the team's specific, relevant experience. This approach de-risks the investment by showing that the concept is validated by the market and the team is qualified to execute it. To build similar trust, showcase direct evidence of traction and connect each team member’s background to the specific challenges your business will face.
