This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Rize clearly defines the problem by targeting the low savings rate among millennials, a large and relatable demographic. They quantify the issue with a specific statistic, the average 10% savings rate, which immediately establishes the scale of the market pain. This approach effectively frames the problem not just as an individual struggle but as a widespread, systemic issue, making the need for a solution feel urgent to investors.
Our Tip: Ground your problem in a specific, quantifiable pain point for a defined audience to make the market opportunity feel tangible and significant.
Rize presents its solution as a platform integrating finance with behavioral design, which is a strong differentiator. Instead of just listing features, they emphasize the outcome: making saving an engaging and achievable goal. The mention of peer comparison and goal setting clearly connects the solution back to the behavioral barriers identified in the problem slide.
Our Tip: Frame your solution around the unique value it delivers and how it directly solves the customer's core problem, rather than just describing what your product does.
The team slide effectively builds credibility by highlighting the CEO's background, including a Harvard degree in Psychology and two successful exits. This combination of relevant academic expertise and proven entrepreneurial success is exactly what investors look for. Listing a full C-suite with experience in tech, design, and growth shows they have a well-rounded team capable of executing the vision.
Our Tip: Showcase how your team's specific experiences and past successes directly de-risk the venture and make you uniquely qualified to solve this problem.
Rize uses a powerful and easy-to-understand metric to demonstrate early validation: over 5,000 signups in the first two months. This number serves as concrete proof that the problem they identified is real and that their initial solution resonates with the target market. For an early-stage company, this kind of rapid user adoption is a critical indicator of product-market fit and a strong signal of future growth potential.
Our Tip: Lead with your single most impressive traction metric to immediately prove that you have built something people want.
Rize’s deck tells a single, connected story from problem to traction, making their case feel inevitable. Each slide builds on the last, with the team’s background justifying the solution and the traction validating the market need. Structure your deck so that each slide logically answers a question raised by the previous one, creating a seamless and compelling argument for your venture.
The deck succeeds by using simple, powerful evidence instead of complex jargon or vanity metrics. Concrete numbers like "5,000 signups" and specific credentials like a "Harvard Psychology degree" are more persuasive than vague claims of being revolutionary. To build trust, ground every claim in clear, easily understood data that directly supports your core argument.
