This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Mattermark effectively frames the problem by highlighting the failure of existing tools like CRMs, which they describe as often being "empty." This immediately establishes a tangible pain point for investors who understand the cost of inefficient data gathering. By specifically mentioning knowledge workers who cannot afford consultants, they successfully define a large, underserved market segment.
Our Tip: Frame your problem around the failures and frustrations of existing solutions to create a more compelling and urgent narrative for investors.
The pitch presents the solution as a "comprehensive B2B search engine," a simple and powerful concept that investors can immediately grasp. Mattermark’s value proposition is its ability to deliver structured, searchable, and credible intelligence, directly solving the previously stated problem of "empty" CRMs and unreliable data. This clear problem-solution alignment demonstrates a deep understanding of the user's workflow and pain points.
Our Tip: Articulate your value proposition by explicitly linking each element of your solution back to a specific problem you've already established.
Mattermark cleverly positions itself against both CRMs and traditional data providers, framing its product as a more effective intelligence solution. This strategy works because it avoids a direct, head-to-head battle with entrenched incumbents and instead establishes a new category of structured business intelligence. The choice to target professionals who cannot afford expensive consultants further solidifies their unique market position and go-to-market focus.
Our Tip: Define your competitive advantage by positioning your product against existing workflows and alternative solutions, not just a list of direct competitors.
The deck showcases traction with a powerful and specific metric: 54% of revenue comes from venture capital firms. This is a masterstroke of social proof, as it demonstrates that the ultimate arbiters of business value are paying customers. By also including revenue from sectors like investment banking, they validate the platform's broad utility and prove a repeatable sales model.
Our Tip: Prioritize traction metrics that double as social proof by highlighting revenue or usage from industry-leading customers.
Mattermark’s success stems from its ability to distill a complex business intelligence tool into a simple, powerful concept investors can instantly understand. They avoid jargon and focus on a clear problem-solution narrative that resonates with the audience's existing pain points. To apply this, articulate your value proposition in a single, compelling sentence and ensure every slide directly supports that core message.
The deck builds immense trust by grounding every claim in tangible evidence, from the failure of existing CRMs to specific revenue metrics. Instead of just claiming value, they prove it with social proof that is impossible to ignore, like having VCs as paying customers. In your deck, replace vague claims with hard data and use traction metrics that also serve as powerful endorsements from your target market.
