This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Vori clearly articulates four distinct pain points, from labor-intensive operations to costly data gaps, which immediately establishes the severity of the problem. By framing the issues around tangible business losses like “products being sold at a loss” and “costly out-of-stock situations,” they connect directly to an investor's primary concern: financial impact. This approach effectively validates the market need by showing that even with billions spent on existing software, fundamental and expensive problems persist for grocery stores.
Our Tip: Quantify the customer's pain in financial terms to make the problem's severity undeniable to investors.
Vori presents its solution not just as software, but as a comprehensive “back-office solution” that integrates everything from POS to invoicing, directly addressing the fragmented nature of the problem. The value proposition smartly emphasizes a “highly customizable solution” and “user-friendly design,” which directly counters the implied rigidity and complexity of legacy systems. This strategy works because it positions Vori as both a powerful and an accessible tool, a combination that investors look for in a scalable SaaS platform.
Our Tip: Frame your solution as a direct and comprehensive answer to the specific pain points you just established.
Vori defines its target market precisely as “local and regional supermarket chains,” demonstrating a focused go-to-market strategy rather than a broad, unfocused approach. They pair a massive $250 billion total addressable market with concrete traction, including 57% quarter-over-quarter growth and hundreds of active stores, which serves as powerful validation. This combination of a large market opportunity with tangible, early proof of adoption is exactly what investors need to see to believe in a venture's high-growth potential.
Our Tip: Present a large total addressable market to show scale, but immediately follow it with specific traction metrics to prove you can actually capture it.
The team slide effectively builds credibility by showcasing a blend of deep industry knowledge and elite tech experience. Notice how they highlight specific, high-prestige past employers like Lyft and SpaceX alongside the CEO's family background in the grocery business, creating a narrative of a team uniquely suited to solve this exact problem. Investors are betting on the team, and this slide makes a compelling case that Vori's leadership has the perfect combination of “insider” and “outsider” expertise to succeed.
Our Tip: Construct your team slide to tell a story about why your specific group is the only one in the world perfectly equipped to win in this market.
Vori’s deck succeeds because every section logically builds on the last, creating a powerful and inevitable narrative. They connect the specific industry pain directly to their tailored solution, then validate it with focused market traction. To apply this, ensure your deck flows like a story where the problem, solution, market, and team are all interconnected parts of a single, compelling argument.
The deck masterfully pairs huge, ambitious claims with undeniable, concrete evidence to make them believable. A $250 billion market is presented alongside 57% quarter-over-quarter growth, and a world-class team is validated with specific, high-prestige credentials. Always back up your visionary statements with hard data and specific proof points to build investor confidence and make your ambition feel achievable.
