This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Mero effectively frames the problem by targeting clear operational inefficiencies and high costs in commercial building management. They articulate the pain points around the lack of real-time data, which immediately establishes the need for an intelligence-driven solution. This approach works because it connects directly to a tangible business cost, making the problem urgent and relatable for investors.
Our Tip: Frame the problem in terms of quantifiable financial impact or significant operational friction to create immediate investor buy-in.
The deck presents a clear solution by combining IoT sensors with an analytics platform, directly addressing the previously stated data gap. Their value proposition, “Real-Time Intelligence for Commercial Buildings,” is concise and benefit-oriented, focusing on empowering managers and reducing costs. This clarity in the solution-problem fit is crucial for showing investors they have a focused and practical product.
Our Tip: Clearly articulate your unique value proposition in a single, powerful sentence that highlights the primary benefit for the customer.
Mero identifies a large target market of commercial building owners and property management firms, which investors look for. The validation leans on broad industry trends like the move toward smart buildings and energy efficiency, which is a good start. However, the deck would be stronger with specific data points or early customer testimonials to serve as concrete validation.
Our Tip: Support your market claims with both top-down market size data and bottom-up validation from pilot customers or letters of intent.
The pitch deck proposes a subscription-based model, a structure investors favor due to its predictable, recurring revenue. Mentioning potential add-ons like consulting and customization shows an understanding of enterprise sales cycles and opportunities for expansion revenue. This multi-pronged approach signals a scalable and robust monetization strategy.
Our Tip: Present a primary revenue model that is simple and scalable, then mention secondary streams to show future revenue depth.
Mero’s deck excels by creating a direct, unbroken line from the problem of operational inefficiency to their IoT solution and subscription model. This cohesive story shows investors a well-thought-out business, not just a product idea. Apply this by ensuring every slide in your deck reinforces a single, clear narrative about the problem you solve and how you monetize that solution.
The pitch consistently translates technical features into tangible business outcomes, focusing on cost reduction and predictable recurring revenue. This approach speaks directly to investors, who prioritize scalable business models and clear ROI over product specifications. In your own deck, quantify the customer's pain in dollars and present your solution's value in terms of financial gains or savings.
