This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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B Great effectively segments its audience by linking specific pain points like anxiety and sleep issues to distinct demographics such as millennials and women over 50. This approach demonstrates a deep understanding of their target customers' needs, making the problem feel relatable and significant. By focusing on common, everyday struggles, they create an immediate emotional connection with potential investors.
Our Tip: Frame the problem around specific customer personas and their daily struggles to make the market need feel tangible and urgent.
The deck clearly presents its products as the solution, detailing key ingredients like Full-Spectrum Hemp Oil and Melatonin to build credibility. B Great’s value proposition hinges on a trifecta of high-quality ingredients, consumer-centric formulation, and affordability. This combination effectively positions the brand as both premium in quality and accessible in price, a compelling narrative for a crowded market.
Our Tip: Clearly articulate your value proposition by highlighting the top three unique benefits that directly solve the customer's problem.
B Great outlines a multi-channel go-to-market strategy that smartly combines digital reach with grassroots efforts. The plan to use geo-targeted advertising and email campaigns shows a focus on efficient spending, while sampling events create crucial hands-on experiences for a product that relies on trust. This balanced approach signals to investors that the company has a practical plan for acquiring customers both online and offline.
Our Tip: Present a go-to-market plan that blends scalable digital strategies with targeted, high-touch initiatives to demonstrate both reach and deep customer engagement.
The pitch deck acknowledges established competitors like Charlotte's Web and Lord Jones, which shows market awareness and avoids the red flag of claiming "no competition." B Great positions itself by emphasizing superior marketing expertise and a consumer-centric approach, framing its differentiation as a strategic advantage rather than just a product feature. This tells investors they have a plan to outmaneuver rivals, not just coexist.
Our Tip: Acknowledge key competitors to build credibility and then clearly define your unique positioning and sustainable competitive advantage.
B Great’s deck succeeds by telling a cohesive story centered on relatable customer pain points like anxiety and poor sleep. This strategy makes the problem feel tangible and the solution necessary, creating an immediate emotional hook for investors. Build your pitch around a clear customer journey to show investors a market need they can personally understand.
The pitch deck smartly focuses on B Great’s strategic advantages, like marketing expertise, rather than just product features. By acknowledging competitors but highlighting a superior go-to-market plan, they build confidence in their ability to execute and capture market share. Frame your competitive advantage around your team’s unique ability to win, not just the specs of what you sell.
