This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Pipefy clearly articulates the problem of inefficiently managed complex workflows, a pain point relatable to many businesses. They frame the issue around the need for enhanced productivity and focus, which immediately resonates with an audience concerned with operational drag. This approach successfully establishes a broad, recognizable business challenge without getting lost in niche specifics.
Our Tip: Frame the problem in terms of its direct, quantifiable business impact, such as lost revenue or wasted hours, to create a strong sense of urgency for investors.
The deck presents Pipefy as a tangible solution through customizable templates for specific workflows like “Sales Pipeline” and “Hiring Process.” Its value proposition centers on a user-friendly interface that simplifies complexity, directly addressing the previously stated problem. By emphasizing ease of use and structured guidance, Pipefy effectively positions itself as an accessible tool for immediate productivity gains.
Our Tip: Show, do not just tell, your solution's value by using a simple "before and after" visual or a 3-step "how it works" diagram.
Pipefy provides compelling social proof with over 12,000 companies in 110 countries using its platform, demonstrating significant market validation. The metric of 24,545 template downloads serves as a powerful indicator of user engagement and product-market fit. This data-driven approach builds immense credibility and shows that the solution is not just a concept but a widely adopted tool.
Our Tip: Showcase your most impressive traction metric as a headline number on the slide to immediately capture investor attention.
The team slide effectively builds investor confidence by highlighting relevant and impressive leadership experience. Mentioning CEO Alessio Silva Alionço’s previous successful exit immediately signals a founder who knows how to deliver returns. Adding a team member with over 20 years of experience at giants like Microsoft and Salesforce further solidifies the team's domain expertise and execution capability.
Our Tip: For each key team member, highlight one specific, quantifiable achievement that directly relates to the future success of your startup.
Pipefy masterfully distills a complex enterprise solution into a simple, tangible concept using workflow templates. This approach makes the product's value immediately understandable and lowers the perceived risk of adoption for customers. To apply this, find a simple analogy or visual metaphor that makes your sophisticated technology feel intuitive and accessible to a non-expert audience.
Notice how Pipefy backs up every core assertion with concrete data, from user traction numbers to the founder’s past exit. This strategy replaces abstract claims with tangible proof, systematically de-risking the investment in an investor's mind. Audit your own deck to replace vague adjectives like “significant” or “rapid” with the hard numbers that prove your point.
