This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Pop-Up Archive effectively frames the problem not just as an inconvenience but as a growing issue impacting multiple large sectors like education and media. They articulate the pain of unindexed audio by highlighting the inefficiency and lost value in a rapidly expanding content category. This approach successfully establishes a broad, valuable market context for their solution before ever mentioning the product.
Our Tip:Clearly define the user's pain point and immediately connect it to a large, identifiable market to show investors the scale of the opportunity from the start.
The pitch deck presents its solution as a direct and logical answer to the stated problem, using advanced voice recognition to create searchable text archives. Notice that they emphasize the user-friendly interface, which signals a focus on product-led growth and usability. Their value proposition is strengthened by highlighting a unique combination of transcription and search tailored for specific industries, which justifies their focused go-to-market strategy.
Our Tip:Present your solution as the direct, logical answer to the problem you just outlined, focusing on the core benefits for the user rather than just listing technical features.
Pop-Up Archive effectively quantifies its opportunity by citing an $8 billion TAM for voice recognition and media search, a number that immediately grabs investor attention. They validate this large figure by identifying specific, high-value target segments like educational institutions and media organizations. This grounds the large market claim in a believable, accessible entry strategy that investors can underwrite.
Our Tip:Anchor your market slide with a compelling Total Addressable Market (TAM) figure, but immediately follow up with specific, reachable customer segments to prove your go-to-market plan is credible.
This section is powerful because it leads with hard metrics, specifically the $200,000 run rate and an impressive 50% month-over-month growth. They then support these financial indicators with social proof, including notable partnerships and positive user feedback. This combination of quantitative and qualitative proof builds significant credibility and demonstrates unstoppable momentum.
Our Tip:Lead with your single most impressive metric to grab attention, then layer on other forms of validation like user growth or key partnerships to build a comprehensive case for your momentum.
Pop-Up Archive’s deck tells a seamless story, connecting a clear problem directly to a logical solution and backing it up with undeniable traction. This narrative structure makes the investment thesis easy for investors to understand and accept. Structure your own deck to guide the investor from the "what if" of the problem to the "what is" of your proven momentum.
The deck successfully pairs a massive $8 billion market opportunity with tangible proof points like a $200,000 run rate and a 50% growth rate. This combination satisfies an investor's need for both a huge potential upside and evidence that the risk is manageable. Always anchor your ambitious vision with concrete data that demonstrates your ability to deliver on your promises.
