This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Cardinal Analytx effectively frames the problem around the massive, undeniable issue of rising healthcare costs, immediately establishing relevance. They then narrow the focus to specific pain points like predicting high-cost events and the difficulty of transitioning to value-based care, showing a deep understanding of the industry's operational challenges. This approach successfully connects a macro-level crisis to the tangible struggles of their target customers.
Our Tip: Start with a large, relatable market problem and then drill down into the specific, acute pain your target customer experiences daily to make the issue both significant and personal.
The deck clearly presents its solution as a machine learning platform that delivers actionable insights, not just raw data. By highlighting specific outputs like "engagement likelihood scores" and "clinical impactability scores," they make their complex technology tangible and outcome-oriented. Their value proposition is centered on enabling proactive interventions, which directly addresses the previously stated problem of managing costs and improving outcomes.
Our Tip: Instead of just listing your solution's features, describe the specific, actionable outputs your customers will receive and how those outputs directly solve their primary pain point.
Cardinal Analytx uses hard metrics like a 40% engagement rate and a 75% successful intervention rate to provide concrete proof that their solution works. This quantitative evidence serves as powerful validation, moving their claims from theoretical to proven. Projecting future growth in lives covered and clients served demonstrates ambition and a clear path to scaling.
Our Tip: Showcase traction with specific, outcome-focused metrics rather than vanity metrics to prove to investors that your product delivers real, measurable value.
The "Ask" slide is direct and clear, stating a need for $22 million in Series B funding. They justify this amount by linking it to specific growth activities: scaling operations, enhancing the product, and expanding market reach. This demonstrates strategic thinking and provides investors with a clear understanding of how their capital will be deployed to generate returns.
Our Tip: Clearly state your funding ask and then immediately specify the two to three key growth initiatives the capital will fund to show investors you have a deliberate plan for their money.
Start by framing a massive, undeniable market problem, then present your solution as the direct answer to a specific, acute pain point within that market. Make your solution tangible by describing its specific outputs and how they create value, rather than just listing abstract features. Finally, close the loop with hard, outcome-focused metrics that prove your solution effectively solves the initial problem you presented.
Replace vague claims and vanity metrics with specific, outcome-driven data points that offer undeniable proof of your product's real-world value. Justify your funding ask by clearly linking the capital to two or three key growth initiatives, showing investors exactly how their money will generate a return. This specificity across your traction and financial slides transforms your pitch from a hopeful idea into a credible, investable business plan.
