This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Privy's tagline, "Automated Customer Acquisition for Storefront Businesses," is direct and effective. It immediately defines the target customer (storefront businesses) and the core value (automated customer acquisition). This clarity works because it leaves no room for ambiguity, telling investors exactly what market they operate in from the very first slide.
Our Tip: Clearly state your target audience and the problem you solve in your tagline to frame the entire conversation before you even begin speaking.
The deck effectively frames the problem around the inefficiencies and poor returns of traditional marketing for storefronts. By focusing on tangible pain points like the difficulty of attracting new customers, Privy makes the problem relatable and significant. This approach validates the need for a specialized solution, showing investors a clear market gap.
Our Tip: Articulate the problem in terms of your customer's financial or operational pain to establish a strong business case for your solution.
Privy presents its solution as a comprehensive platform, directly addressing the previously stated problems with features for targeted ads and promotions. The unique value proposition is its specific focus on storefront businesses, a niche that makes its integrated toolset more compelling than generic marketing platforms. This tight problem-solution fit demonstrates a deep understanding of their target user.
Our Tip: Frame your solution not as a list of features, but as a direct answer to the customer pains you just established.
The traction slide is powerful because it leads with a hard number: $100,000 in annualized subscription revenue. This metric, combined with the 480 total customers, serves as concrete validation that businesses are willing to pay for the solution. Showing that 384 of those are new customers also proves the effectiveness of their own customer acquisition model.
Our Tip: Lead with your single most impressive revenue or user metric to immediately build credibility and prove your business model is viable.
Privy's success comes from its laser focus on storefront businesses, allowing them to create a tailored solution that deeply resonates with a specific market. This specificity makes their value proposition far more compelling than generic platforms and shows investors a clear, defensible market position. To apply this, define your target customer as narrowly as possible and build every slide—from problem to solution—around their unique pain points.
The deck's most powerful moment is the traction slide, where Privy leads with $100,000 in annualized subscription revenue to immediately validate their business model. Hard metrics cut through the noise, providing undeniable proof that your solution has found a paying customer base. Your takeaway is to identify your single most impressive metric and place it front and center to build credibility and answer the crucial question: "Does it make money?"
